Freelance Marketing Performance Analyst

Intracon Consulting; Santander; A distancia; EUR 30.000 - 50.000; A tiempo parcial

Descripción de la vacante

A leading HR consultancy is seeking a Freelance Marketing Performance Analyst to provide strategic support to HP's Workforce Solutions division. This remote role involves analyzing marketing performance, advising on investment planning, and ensuring consistent reporting standards. Ideal for experienced analysts looking for temporary collaboration.

Formación

• Experience with marketing performance measurement models.
• Ability to analyze data and provide actionable insights.
• Skilled in communicating complex findings to stakeholders.

Responsabilidades

• Analyze current marketing performance measurement models for improvement opportunities.
• Conduct impact analyses and deliver data-backed recommendations.
• Serve as a trusted advisor to Market teams on performance measurement standards.

Conocimientos

Marketing Performance Analysis

Strategic Planning

Data-backed Recommendations

Communication

Performance Measurement

Descripción del empleo

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions: a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.

We are looking for a Freelance Marketing Performance Analyst to join our team and provide support to the Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).

About the role : Work model: Remote

Project’s Length : Temporary collaboration.

Main responsibilities :

Reporting to the Manager of the unit, some of your main tasks will be :

• Marketing Performance Analysis & Strategic Planning
• Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
• Assist in investment planning by conducting thorough impact analyses and delivering clear, data-backed recommendations.
• Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.
• Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.
• Performance Measurement Consistency & Advisory
• Serve as a trusted advisor to Market teams, guiding them on consistent reporting and performance measurement standards.
• Collaborate closely with Go-to-Market Line of Business leads to ensure transparent communication between Commercial and Market organizations.
• Promote and facilitate the sharing of best practices across markets.