Freelance Marketing Performance Analyst

Intracon Consulting; Las Palmas de Gran Canaria; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Une entreprise de conseil en ressources humaines recherche un analyste de performance marketing freelance pour une collaboration temporaire. Vous serez chargé d'analyser les performances marketing, d'assister à la planification des investissements et de fournir un soutien stratégique aux équipes de marché. Ce rôle, entièrement à distance, nécessite une expertise en analyse et une capacité à influencer les parties prenantes supérieures.

Formación

• Expérience en analyse de performance marketing.
• Capacité à fournir des recommandations basées sur des données.
• Expérience en collaboration avec des équipes de marché.

Responsabilidades

• Analyser les modèles de mesure de performance marketing pour identifier les opportunités d'amélioration.
• Assister dans la planification des investissements avec des analyses d'impact.
• Servir de conseiller de confiance aux équipes de marché pour des normes de mesure de performance.

Conocimientos

Analyse marketing

Planification stratégique

Communication

Descripción del empleo

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions: a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.

We are looking for a Freelance Marketing Performance Analyst to join our team and provide support to Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).

About the role: Work model: Remote

Project’s Length: Temporary collaboration

Main responsibilities:

Reporting to the Manager of the unit, some of your main tasks will be:

Marketing Performance Analysis & Strategic Planning

• Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
• Assist in investment planning by conducting thorough impact analyses and delivering clear, data-backed recommendations.
• Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.
• Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.

Performance Measurement Consistency & Advisory

• Serve as a trusted advisor to Market teams, guiding them on consistent reporting and performance measurement standards.
• Collaborate closely with Go-to-Market Line of Business leads to ensure transparent communication between Commercial and Market organizations.
• Promote and facilitate the sharing of best practices across markets.