Freelance Marketing Performance Analyst

Intracon Consulting; Almería; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading consulting firm is seeking a Freelance Marketing Performance Analyst to enhance marketing analysis for HP. This hybrid role involves data-driven performance improvement and strategic advisory, requiring advanced skills in Power BI, SQL, and management of marketing performance metrics. Join a positive and inclusive environment dedicated to professional development and collaboration.

Servicios

Flexible hybrid work model

Collaborative team culture

Multicultural environment

Formación

• Bachelor’s degree in Marketing or related field required.
• Advanced skills in Power BI, SQL, and Excel essential.
• Experience with Salesforce and Microsoft Dynamics CRM preferred.

Responsabilidades

• Analyze marketing performance to identify improvement opportunities.
• Design and maintain Power BI dashboards for KPI visualization.
• Collaborate with teams to enhance performance reporting efficiency.

Conocimientos

Analytical skills

Communication skills

B2B marketing understanding

Educación

Bachelor's degree in Marketing, Business Administration, Economics, Statistics

Herramientas

Power BI

SQL

Excel

Salesforce

Microsoft Dynamics CRM

Descripción del empleo

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions: a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.

We are looking for a Freelance Marketing Performance Analyst to join our team and support the Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).

Main Responsibilities

• Reporting to the Manager of the unit, some of your main tasks will include:

Marketing Performance Analysis & Strategic Planning

• Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
• Assist in investment planning by conducting impact analyses and delivering data-backed recommendations.
• Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.
• Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.

Performance Measurement Consistency & Advisory

• Serve as a trusted advisor to Market teams, guiding them on reporting and measurement standards.
• Collaborate with Go-to-Market leads to ensure transparent communication between organizations.
• Promote sharing of best practices across markets.

Cross-Functional Collaboration & Capability Building

• Partner with analysts and directors to drive efficiency in performance reporting.
• Contribute to initiatives enhancing B2B marketing analytics capabilities.

Marketing Data Visualization & Analysis (Technical Core)

• Design, build, and maintain Power BI dashboards to visualize KPIs.
• Develop DAX formulas and leverage SQL queries for data analysis.
• Use Excel for ad-hoc reporting and data exploration.
• Identify trends and translate insights into actionable strategies.

Background & Skills

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related fields.
• Advanced Power BI skills: dashboards, DAX, modeling, publishing.
• Advanced DAX: calculated columns, measures, time intelligence.
• Proficient in SQL for data extraction.
• Advanced Excel skills: PivotTables, lookup functions, nested formulas.
• Understanding of B2B marketing funnels, KPIs, and performance metrics.
• Strong analytical and communication skills.
• Experience with Salesforce (SFDC) and Microsoft Dynamics CRM preferred.

What We Offer

• Flexible hybrid work model (remote + in-office).
• Positive, inclusive, and collaborative team culture.
• Multicultural environment with global colleagues.

Diversity & Inclusion at Intracon

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We hire and promote based on merit, potential, and the perspectives you bring—regardless of race, gender, age, disability, or background.

Interested? Send us your application and tell us why you’re IN. Due to high volume, only selected candidates will be contacted. Thank you for your interest!