Fr Senior Marketing Manager - Barcelona or Remote

JR Spain; Barcelona; Híbrido; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

A leading company is seeking a Senior Marketing Manager based in Barcelona or remote to define and execute marketing strategies targeted at both passengers and drivers. The successful candidate will have strong marketing experience, preferably in the tech industry, and must demonstrate excellent analytical and communication skills. This role involves managing complex marketing projects, collaborating with internal teams, and ensuring successful execution of campaigns aligned with company goals. Ideal candidates should be strategic thinkers with a hands-on approach to problem-solving.

Formación

• Strong marketing experience, ideally in tech or startups.
• Full professional fluency in English required.
• Proven ability to manage complex projects and budgets.

Responsabilidades

• Define and execute local marketing strategy for passengers and drivers.
• Develop ongoing Driver marketing campaign strategy.
• Manage the FR marketing budget and prepare briefs for marketing teams.

Conocimientos

Analytical skills

Marketing experience

Collaborative work

Communication skills

Descripción del empleo

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Fr Senior Marketing Manager - Barcelona or Remote, barcelona

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Client:

FREE NOW

Location:

barcelona, Spain

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

39316484103392460832460

Job Views:

1

Posted:

23.07.2025

Expiry Date:

06.09.2025

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Job Description:

You'll be accountable for ensuring internal teams and external agencies are briefed on their related activities (Internal: CRM, Social, Digital, PR. External: Creative, Media), and responsible to ensure that plans are executed effectively and consistently across all channels. You need to be a clear communicator, strong collaborator, & able to manage complex projects from conception through execution to analysis and reporting. It's an exciting role in an extremely competitive and fast paced industry - you'll need ambition, energy and the ability to roll your sleeves up and get stuck in!!**The role**:- Work with the local Head of Marketing to define & execute the local marketing strategy for passengers and drivers- Be the voice of FR Passengers; bring data & insight into strategic discussions owning the NPS & Brand Awareness Tracker, analyse data & share insights within the team.- Develop and run an ongoing Driver marketing campaign strategy- Manage local inputs to the CRM strategy, briefing our internal CRM centre of excellence on campaigns- Be the local brand custodian, ensuring all local Passenger Marketing plans fit with the centralstrategies and brand guidelines.- Develop the annual passenger marketing calendar and ensure the multifunctional (internaland external) team execute against this plan effectively and consistently- Prepare briefs for internal and external marketing teams and agencies, ensure objectives,scope, budgets and timelines are aligned, and then clearly communicated.- Partner closely with PR and social teams/agencies to ensure campaigns are full integrated- Manage the FR marketing budget, following all internal purchase order &accounting processes, treating money as if it were your own.- Manage the weekly Passenger Marketing Meeting, setting the team agenda and OKRs- Present Passenger Marketing updates in Demand Planning Meetings & FR All Hands.**Our requirements**:- Strong marketing experience, ideally focused within the tech industry or start-up.- Understanding of the FR competitive, cultural and media landscapes.- Demonstrable experience in marketing fundamentals- Strong analytical skills with specific knowledge of key marketing measures and experience of how to use data to tell compelling business stories- Experience planning, booking and analysing effective media plans- Examples of planning, producing and delivering CRM creative- Proven ability to work collaboratively with internal and external cross-functional teams- Independent and able to thrive under pressure within a fast paced working environment.- Strategic thinker and pragmatic executor, able to shift from big picture to detail quickly.- Resourceful, treating money as if it were your own, and ready to roll your sleeves up.- Highly organised and detailed approach, especially to budget management.- Full professional fluency in English**Diversity and inclusion**:- At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone._