Field Marketing Manager (Remote)

Learnlight; España; A distancia; EUR 40.000 - 65.000; Jornada completa

Descripción de la vacante

Learnlight, an innovative EdTech company, is seeking a Field Marketing Manager to craft and implement marketing strategies aimed at promoting language and skills training. This role offers the flexibility of remote work, allowing the individual to collaborate effectively with sales teams while generating awareness and demand. Ideal candidates will possess strong B2B marketing experience, event planning expertise, and multilingual proficiency, ensuring a significant impact on market engagement.

Servicios

Generous paid time off

Access to language learning and professional development

Virtual wellbeing sessions

Community team-building activities

Intercultural insights to enhance collaboration

Referral program bonuses

Formación

• 5+ years of B2B marketing experience with at least 2 years in a field marketing role.
• Proficiency in Microsoft Office Suite and analytics tools.
• Experience using data and analytics to inform decision-making.

Responsabilidades

• Develop and execute strategic field marketing plans aligned with global initiatives.
• Lead multi-channel demand generation campaigns to drive lead generation.
• Conduct market research to identify trends and share insights for strategy.

Conocimientos

Fluency in English

Event planning

Copywriting

Presentation skills

Customer segmentation

Educación

Bachelor's degree in Marketing Management

Herramientas

Microsoft Dynamics365 CRM

Google Analytics

WordPress

Descripción del empleo

Be Part of Our Mission

Learnlight is an EdTech company that's passionate about putting trainers at the heart of the learning experience because that's what delivers life-changing impact. We use award-winning technology to deliver language, intercultural and interpersonal skills training online and on the ground, to learners in more than 180 countries. Since our early years as a digital start-up, we've worked with hundreds of blue chips and international institutions across the world. Our communication skills training is used by more than 1,500 companies and by over 700,000 workplace learners, setting them apart in an increasingly complex and global business environment.

Your Career Opportunity

In this exciting new career opportunity, you'll be reporting to the Head of Global Field Marketing and Campaigns on full-time hours and working from home remotely.

Be Part of Our Mission

Learnlight is an EdTech company that's passionate about putting trainers at the heart of the learning experience because that's what delivers life-changing impact. We use award-winning technology to deliver language, intercultural and interpersonal skills training online and on the ground, to learners in more than 180 countries. Since our early years as a digital start-up, we've worked with hundreds of blue chips and international institutions across the world. Our communication skills training is used by more than 1,500 companies and by over 700,000 workplace learners, setting them apart in an increasingly complex and global business environment.

Your Career Opportunity

In this exciting new career opportunity, you'll be reporting to the Head of Global Field Marketing and Campaigns on full-time hours and working from home remotely.

As a Field Marketing Manager, you'll have a direct impact on developing and implementing the complete marketing strategy for designated markets, aimed at generating awareness, demand, engagement, and renewal for Learnlight's products and services. Collaborating with our Sales Teams, you will:

• Develop and execute strategic field marketing plans aligned with global initiatives and tailored to regional market dynamics, client segments, and buyer personas
• Lead multi-channel demand generation campaigns using a mix of PR, social media, digital, events, and direct marketing to drive lead generation and pipeline growth
• Create, localize, and manage marketing content and assets from concept to execution, ensuring alignment with strategic campaign objectives and brand standards
• Conduct market research and competitive analysis to identify trends, opportunities, and threats, and share insights to inform cross-functional strategies
• Collaborate cross-functionally with Sales, Product, and Marketing teams to align field marketing efforts with revenue goals, while managing vendors, budgets, and timelines
• Track and report on campaign performance and ROI, using data to optimize programs and communicate impact to stakeholders and leadership
  
  

What You'll Offer

• Fluency in English; proficiency in French, Spanish and/or Italian is highly desirable
• 5+ years of B2B marketing experience, with at least 2 years in a regional or field marketing role
• Bachelor's degree in Marketing Management, or another business-related field
• Proven expertise in event planning, copywriting, and creative brief development, combined with outstanding writing, presentation, storytelling, and organizational abilities
• Deep understanding of customer segmentation and experience using data and analytics to inform and influence decision-making
• Proficiency in Microsoft Office Suite with experience using Microsoft Dynamics365 CRM, Zoom, Google Analytics, and WordPress
  
  

What We Offer

• Work-Life Balance: Benefit from our remote work from home culture, with options to collaborate with colleagues in regional offices (if applicable). Enjoy generous paid time off including public and personal holidays and two company-wide days off per year to recharge.
• Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback.
• Community Events: Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs.
• Company News: With regular updates on our internal networking platform, you'll always be connected with the latest developments.
• Cultural Collaboration: Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures.
• Recommend a Friend: Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply).
• Regardless of gender, religion, ethnicity, sexual orientation,age or disability, we are proud to welcome, and support, new talent from all communities. Click to learn more about our Diversity, Equity, Inclusion Workplace Certification and commitments.
  
  

Ready to Join Us?

Our colleagues - also known as Learnlighters - live by our values of enthusiasm, initiative and commitment. We review applications regularly and interviews are being scheduled now, so we encourage you to apply as soon as possible. Learnlight is a global company and we look for English communication skills for effective collaboration - please apply with your résumé in English.

The personal data you provide will be processed by Learnlight in order to manage your candidacy for the corporate selection processes that fit your profile. Under the legal conditions, you have the right to access, rectify and delete the data, to limit its processing, to oppose its processing and to its portability to our address (Calle de las Huertas 11, 28012 - Madrid) or to the email address privacy(at)learnlight.com. You can find more information in the Privacy Policy of our website https://www.learnlight.com/en/privacy-policy/

• Nivel de antigüedad

  Intermedio

• Función laboral

  Marketing

Director of Partner Marketing (Remote - Europe)

Director, EMEA Channel and Field Marketing

Director of Content Strategy & SEO (Remote, Europe)