F&B Cluster Marketing & Communication - Minor Hotels Barcelona

Minor Hotels; Barcelona; On-site; EUR 40,000 - 65,000; Full time

Benefits offered by this job

Global experience

Professional development opportunities

Training programs

Well-being initiatives

Employee recognition programs

Sustainability and volunteering

Employee rates and hotel discounts

Job summary

Minor Hotels Barcelona seeks a skilled F&B Cluster MarCom Manager to craft and execute marketing and communications strategies for multiple outlets. You will drive branding, digital presence, PR, and campaigns across the Barcelona cluster, aligning with global standards.

You will oversee budgets, supplier coordination, and reporting to the General Manager, with a focus on luxury hospitality and cross‑hotel coordination.

Qualifications

• Master or bachelor’s degree in Marketing or Communication.
• Minimum 2 years of experience in a similar position.
• Fluent in Spanish; high level of English.
• Experience in Hospitality/Tourism/Luxury sectors preferred.
• Proficiency with graphic design tools.

Responsibilities

• Develop and execute marketing and communication strategies for F&B outlets across the cluster.
• Define and implement the Marketing & Communication plan for outlets.
• Ensure branding and visual/concept consistency for each restaurant.
• Manage digital communications: social media, calendars, and agency coordination.
• Lead PR activities: press trips, press releases, hosting journalists and influencers.
• Oversee campaigns, activations, and performance KPIs; report to GM.
• Coordinate across hotels; share best practices and maintain brand alignment.
• Manage suppliers/agencies and monitor budgets; prepare country/region reports.

Skills

Project planning

Strategic thinking

Creative thinking

Communication skills

Spanish & English

Graphic design tools

Hospitality experience

Education

Master/Bachelor's Degree in Marketing or Communication

Tools

Graphic design tools

Job description

F&B Cluster Marketing & Communication - Minor Hotels Barcelona

Barcelona, ES Spain

A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.

Definition of the Marketing & Communication Plan for Outlets

• Establishment of the Marketing & Communication plan.
• Plan adaptation throughout the year.

Branding and Concept

• Ensure visual and conceptual consistency for each outlet.
• Development of all stationery and communication/marketing materials required for each restaurant.

Digital Communication

• Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
• Coordinate with agencies and the e-commerce team.
• Optimize presence on key platforms (websites, Google Business Profile, reservations).

PR

• Coordinate the PR plan of each outlet’s hotel.
• Draft/Review press releases.
• Organize national and international press trips to promote the restaurant.
• Hosting: receiving journalists and influencers.
• Development of gifts for clients or press.
• Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.

Campaigns and Activations

• Ensure proper implementation of promotions and events.

Analysis and Visibility

• Establish KPIs, track them, and consolidate reports.
• Verify updates of websites, apps, and basic SEO.
• Analyze competition and digital trends.

Regional and Cross-Functional Coordination

• Align the strategy of the different outlets under a unified brand vision.
• Share best practices among hotels and ensure consistency across all markets.

Management of Suppliers and External Agencies

• Select, coordinate, and follow up with PR, social media, and design agencies.
• Validate deliverables and ensure compliance with timings and budgets.

Budget and Reporting

• Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
• Control the assigned marketing investment.
• Prepare consolidated reports by country/region for Management and BU.

Reporting

• Direct reporting to the GM.

Skills

• Excellent capacity to plan, organize and manage priorities;
• Strategic thinking, in line with brand positioning and business objectives.
• Service oriented person
• Strong sense of aesthetics and creativity.
• Excellent communication skills, verbal and written, in Spanish and English;
• Experience / knowledge of graphic design tools
• Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
• Spanish mother tongue is mandatory plus high level of English

Qualifications

• Master/Bachelor's Degree in Marketing or Communication
• Minimum 2 years of experience in similar position

At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:

• Global experience – a diverse team representing over 150 nationalities.
• Challenging professional development opportunities, both nationally and internationally.
• A wide range of training programs to enhance skills.
• Well-being initiatives, including flexible working conditions.
• Employee recognition programs, such as our “Memorable Dates.”
• Opportunities to make a difference through our sustainability program and volunteering initiatives.
• Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.