External Segment Leader - ETICS & Flat Roofs

Etex; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Etex in Madrid is seeking an External Segment Leader for ETICS & Flat Roofs within the Insulation division. You will shape and execute the global segment strategy, prioritizing Europe to drive revenue growth and market penetration.

In a matrix organization, you will collaborate with country leaders and cross‑functional teams, act as the expert on ETICS and external insulation, and translate market trends into differentiated solutions that add customer value.

Qualifications

• Strong experience in ETICS, external insulation or flat roofing.
• Proven track record in developing and executing segment growth strategies across international markets.
• Excellent stakeholder management and cross-functional collaboration.
• Fluent English; additional European languages advantageous.

Responsibilities

• Define and deploy the global segment strategy for ETICS and Flat Roofs with focus on Europe.
• Own growth and sales success of the external segment, driving revenue and market penetration.
• Analyze market trends, customer needs, competitive landscapes, and value propositions.
• Partner with country leaders, commercial teams, and cross-functional stakeholders to drive execution.
• Act as subject matter expert for ETICS, facades, and external insulation systems.
• Drive product development and innovation translating market feedback into differentiated solutions.

Skills

ETICS

External insulation

Flat roofs

Segment growth

International markets

Stakeholder management

Strategic thinking

English communication

Job description

Location:
Madrid, ES Bristol, GB Avignon, FR Ratingen, DE

At Etex, our purpose Building Better Together underpins everything we do. As a leading global manufacturer of sustainable building materials, we are driven by a commitment to excellence, but it's our people that are our top priority. We foster a culture where connection and collaboration empowers our teams to thrive and perform at their best. A career with us is an opportunity to grow, learn and lead supported by our commitment to your development and well-being.

About The Role

Together, we’re shaping the future of construction. Ready to make your impact? Join us as External Segment Leader (ETICS & Flat Roofs) for our Insulation division at Etex. We’re seeking a commercially driven Segment Leader to define and execute the growth strategy for these segments globally, with a primary focus on Europe. Operating within a matrix organisation, the successful candidate will influence stakeholders across countries and functions to accelerate growth, strengthen market positioning, and drive ambitious revenue expansion within the external building envelope segment.

Location: Preferred location is Madrid, Spain. However, we welcome applications from candidates based in Belgium, France, Germany, or the UK. The role operates in an international environment and requires regular travel across Europe.

What You’ll Do

• Define and deploy the global segment strategy for ETICS and Flat Roof solutions, with an initial focus on Europe.
• Own the growth and sales success of the external segment, with accountability for driving revenue, increasing market penetration and delivering against business growth targets.
• Analyse market trends, customer needs, competitive landscapes, and value propositions to identify growth opportunities.
• Partner with country leaders, commercial teams, and cross-functional stakeholders to drive execution and commercial excellence.
• Act as the subject matter expert for ETICS, facades, and external insulation systems.
• Drive product development and innovation initiatives for the segment, translating market trends and customer feedback into differentiated solutions that drive customer value and business growth.

What You’ll Bring

• Strong experience within ETICS, external insulation and/or flat roofing is a must.
• Demonstrated ability to drive segment sales performance and business growth, with a strong commercial mindset and a track record of developing and executing strategies that deliver revenue and market share
• Proven success in developing and executing commercial, category, or segment growth strategies across international markets.
• Deep understanding of market dynamics, customer buying behaviour, specification-driven sales, and competitor positioning.
• Strong commercial acumen with experience driving market expansion, business development, and profitable growth.
• Demonstrated ability to influence and lead within a matrix and international environment.
• Fluent English with excellent stakeholder management, communication, and relationship-building skills; additional European languages are advantageous.

Why join us?

• Etex's strong purpose 'Building Better together' is shaping a new future for the construction industry and helping to build a better future for all.
• Our culture - we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions.
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination.