External Segment Leader - ETICS & Flat Roofs

Etex; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Etex is seeking an External Segment Leader for ETICS & Flat Roofs in its Insulation division. The role focuses on defining growth strategies, driving revenue, and expanding market presence across Europe, with regular travel across the continent.

The position is based in Madrid with a preference for local candidates but open to those in nearby Europe, operating within a matrix organisation and collaborating with country leaders and commercial teams.

Qualifications

• Experience in ETICS, external insulation or related envelope technologies.
• Proven track record in growing segment revenue and market share.
• Strong strategic thinking and ability to translate market insights into growth actions.
• Excellent stakeholder management across countries in a matrix organisation.
• Fluent English; additional European languages are advantageous.

Responsibilities

• Define and deploy the global segment strategy for ETICS and Flat Roofs with initial focus on Europe.
• Own growth and sales performance for the external segment; drive revenue and market penetration.
• Analyse market trends, customer needs, and competitive landscapes to identify opportunities.
• Partner with country leaders and cross-functional teams to drive execution and commercial excellence.
• Act as expert for ETICS and external insulation systems; drive product development and differentiation.

Skills

ETICS experience

External insulation

Flat roofing

Commercial growth

Strategic planning

Stakeholder management

English fluency

Job description

Together, we’re shaping the future of construction. Ready to make your impact? Join us as External Segment Leader (ETICS & Flat Roofs) for our Insulation division at Etex.

We’re seeking a commercially driven Segment Leader to define and execute the growth strategy for these segments globally, with a primary focus on Europe. Operating within a matrix organisation, the successful candidate will influence stakeholders across countries and functions to accelerate growth, strengthen market positioning, and drive ambitious revenue expansion within the external building envelope segment.

Location: Preferred location is Madrid, Spain. However, we welcome applications from candidates based in Belgium, France, Germany, or the UK. The role operates in an international environment and requires regular travel across Europe.

What you’ll do:

• Define and deploy the global segment strategy for ETICS and Flat Roof solutions, with an initial focus on Europe.
• Own the growth and sales success of the external segment, with accountability for driving revenue, increasing market penetration and delivering against business growth targets.
• Analyse market trends, customer needs, competitive landscapes, and value propositions to identify growth opportunities.
• Partner with country leaders, commercial teams, and cross-functional stakeholders to drive execution and commercial excellence.
• Act as the subject matter expert for ETICS, facades, and external insulation systems.
• Drive product development and innovation initiatives for the segment, translating market trends and customer feedback into differentiated solutions that drive customer value and business growth.

What you’ll bring:

• Strong experience within ETICS, external insulation and/or flat roofing is a must.
• Demonstrated ability to drive segment sales performance and business growth, with a strong commercial mindset and a track record of developing and executing strategies that deliver revenue and market share
• Proven success in developing and executing commercial, category, or segment growth strategies across international markets.
• Deep understanding of market dynamics, customer buying behaviour, specification-driven sales, and competitor positioning.
• Strong commercial acumen with experience driving market expansion, business development, and profitable growth.
• Demonstrated ability to influence and lead within a matrix and international environment.
• Fluent English with excellent stakeholder management, communication, and relationship-building skills; additional European languages are advantageous.
• Etex's strong purpose 'Building Better together' is shaping a new future for the construction industry and helping to build a better future for all.
• Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions.
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination.