Experiential Marketing Manager

Criteo; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading company in the tech industry is seeking an experienced Marketing Manager to drive their global events strategy. This role involves executing live and virtual events, managing budgets, and collaborating across teams to enhance client engagement. The ideal candidate is a self-starter with strong project management skills and a passion for technology.

Formación

• Experience in event marketing within the B2B space.
• Strong project management skills, from concept to completion.

Responsabilidades

• Lead end-to-end live and virtual event execution.
• Manage budgets, contracts, payments, and negotiations.

Conocimientos

Problem Solving

Project Management

Relationship Building

Presentation Skills

Herramientas

Salesforce

Pardot

Wrike

SplashThat

Stensul

Descripción del empleo

Criteo’s Experiential Marketing team is looking for an experienced, detail-oriented Marketing Manager to champion our global events strategy, including industry tentpoles, owned and operated events, and Executive Engagement programs. We seek a collaborative, creative, and organized event marketer passionate about tech, thriving in a fast-paced environment. Based in Barcelona and reporting to the Senior Manager, Global Experiential Marketing, you will work cross-functionally with the marketing and communications departments, including content, brand, digital, social, operations, and PR. As the Experiential Marketing Manager, you will play a critical role in delivering activations that support business objectives and drive ROI for regional client solutions teams.

What You’ll Do

1. Lead end-to-end live and virtual event execution across key programs, partnering with field, content, brand, social, and PR teams, covering sourcing, planning, theme/content development, design, attendance, promotion, and post-event reconciliation.
2. Execute initiatives within our Executive Engagement program, including regional summits, networking events, and outreach campaigns.
3. Drive attendance through strategic promotion via email, social media, digital/paid media, and other channels.
4. Engage proactively with client solutions teams to coordinate and communicate upcoming experiential programs, ensuring alignment with company objectives.
5. Build and manage tracking processes to evaluate campaign performance and influence within Salesforce.
6. Manage budgets, contracts, payments, and negotiations in collaboration with Finance, Legal, and Procurement.

Who You Are :

We seek a motivated self-starter who thrives under deadlines, learns quickly, and takes ownership with a builder mentality.

• Experience in event marketing within the B2B space.
• Problem solver with a solutions-driven mindset, capable of navigating complex challenges confidently.
• Relationship builder who maintains strong internal and external relationships and can present to senior and executive audiences.
• Strong project management skills, from concept to completion, with keen attention to detail.
• Self-starter who works independently and proactively seeks information.
• Experience with tools like SplashThat, Wrike, Stensul, Salesforce, and Pardot.
• Excellent presentation skills, both in person and virtually.
• Genuine interest in the tech and AdTech space, with a desire to understand and communicate our technology’s capabilities.