Event & Group Sales Executive

Lucia Marbella; Marbella; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Sales incentive scheme

Annual bonus

Career development opportunities

Job summary

Nikki Beach Hospitality Group seeks a dynamic Sales & Events Manager for Lucia Marbella to drive group bookings, private events and corporate business in Marbella, leveraging luxury hospitality standards.

The role focuses on developing client relationships, coordinating with partners and delivering exceptional experiences that reflect Lucia Marbella’s luxury positioning. Fluency in English and Spanish is required, with a strong knowledge of the Spanish MICE sector.

Qualifications

• 3–5 years of relevant experience in event sales, private events, group bookings or hospitality sales.
• Strong knowledge of the Marbella market and Spain's MICE sector.
• Proven ability to generate business and hit sales targets.
• Experience coordinating corporate events, weddings, or incentive groups.
• Excellent communication and negotiation skills in English and Spanish.

Responsibilities

• Drive group bookings and private event sales to achieve seasonal revenue targets.
• Identify and develop new business opportunities within the Marbella market and Spanish MICE sector.
• Build relationships with DMCs, event agencies, wedding planners, and corporate clients.
• Manage full event lifecycle from enquiry to post-event follow-up.
• Coordinate with Operations, Reservations, F&B and Entertainment teams for seamless delivery.

Skills

Event sales

Hospitality sales

Client relationship management

Fluent English

Fluent Spanish

Job description

Join the Nikki Beach Hospitality Group!

Position: Sales & Events Manager – Lucia Marbella
Location: Marbella, Málaga, Spain
Contract: Permanent, Full-Time
Expected Start Date: January 2027

Position Overview

We are looking for a dynamic, commercially driven Sales & Events Manager to join the team at Lucia Marbella.

This role will be responsible for driving group bookings, private events and corporate business, developing strong relationships with clients and industry partners, and delivering exceptional experiences that reflect Lucia's luxury hospitality standards.

The ideal candidate will have a strong understanding of the Marbella market and Spain's Meetings, Incentives, Conferences and Exhibitions (MICE) sector, with a proven ability to generate new business, convert enquiries into confirmed bookings and coordinate successful events from start to finish.

Key Responsibilities

• Drive group bookings and private event sales to achieve seasonal revenue targets.

• Proactively identify and develop new business opportunities within the Marbella market and Spanish MICE sector.

• Build and maintain strong relationships with destination management companies (DMCs), event agencies, wedding planners, corporate clients and other key partners.

• Conduct site visits, prepare tailored proposals and negotiate commercial agreements to convert enquiries into confirmed bookings.

• Position Lucia Marbella as a preferred destination for corporate events, incentive groups, weddings and private celebrations.

• Manage the full event lifecycle, from initial enquiry and proposal through planning, execution and post-event follow-up.

• Prepare and manage event documentation, including proposals, contracts, Banquet Event Orders (BEOs), invoices and entertainment bookings.

• Coordinate with Operations, Reservations, Food & Beverage and Entertainment teams to ensure seamless event delivery.

• Source, negotiate with and manage external suppliers, including furniture, lighting, sound and production providers.

• Coordinate DJ and entertainment contracts in accordance with applicable Spanish legal requirements and company procedures.

• Oversee event logistics, anticipate potential challenges and resolve issues efficiently.

• Maintain accurate event records, booking trackers and sales information.

• Collaborate with the Regional Marketing Manager on events, activations and promotional initiatives.

• Represent Lucia Marbella at relevant networking opportunities and industry events.

• Ensure all events and client communications reflect the brand's luxury positioning and service standards.

• Support venue operations and cross-departmental initiatives when required.

What We're Looking For

• Ideally 3–5 years of relevant experience in event sales, private events, group bookings or hospitality sales, preferably within luxury hospitality.

• Strong knowledge of the Marbella market and the MICE sector in Spain, including established industry relationships.

• Demonstrated ability to generate business, manage client relationships and achieve sales targets.

• Experience coordinating corporate events, weddings, private celebrations or incentive groups.

• Excellent communication and negotiation skills, with fluency in English and Spanish. Additional languages are an advantage.

• Strong organisational skills, attention to detail and the ability to manage multiple events simultaneously.

• A proactive, commercially minded and solutions-oriented approach.

• Ability to work independently and collaborate effectively with operational teams.

• A genuine passion for luxury hospitality and delivering exceptional guest experiences.

Compensation & Benefits

• Eligibility for sales incentive scheme and annual bonus subject to company and individual performance.
• Opportunity to develop professionally within an internationally recognised luxury hospitality group.

Why Join Nikki Beach?

Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Recognized among the world's best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, a restaurant and beach concept introduced in 2024.

For our team members, this means the chance to be part of a hospitality group with a celebrated 25-year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world's most sought-after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.

Compensation: Competitive salary