Marketing Manager

Lucia Marbella; Marbella; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Service charge

Shared tips

Annual performance bonus

Job summary

Lucia Marbella, a restaurant and lifestyle concept from Nikki Beach Hospitality Group, seeks a Marketing Manager to lead local strategy and execution in Marbella. You will translate the global brand into compelling local campaigns, activations, partnerships and digital initiatives to drive awareness and reservations.

The role requires a creative, commercially minded marketer with strong Marbella market knowledge and fluency in Spanish and English; the position is seasonal with potential to go

Qualifications

• Previous marketing experience within hospitality, restaurants, luxury, lifestyle or a related industry.
• Strong knowledge of the Marbella and Costa del Sol hospitality and lifestyle market.
• Experience developing and executing integrated marketing campaigns and local activations.
• Strong digital and social media understanding.
• Experience with events, partnerships, influencer marketing and/or experiential marketing.
• Strong local network or demonstrated ability to develop meaningful partnerships within the market.
• Commercial mindset with an understanding of driving awareness, guest traffic and reservations.
• Excellent project management skills and the ability to manage multiple projects simultaneously.
• Creative mindset with excellent attention to detail and brand consistency.
• Strong interpersonal and stakeholder‑management skills.
• Fluent Spanish and English required.

Responsibilities

• Develop and execute the annual and seasonal marketing plan for Lucia Marbella in alignment with the global Lucia brand strategy.
• Establish and maintain Lucia's visual identity, tone of voice, storytelling and brand standards across all local touchpoints.
• Plan and execute seasonal campaigns, restaurant activations, cultural moments, launches and special events.
• Build local awareness and position Lucia as a leading restaurant and lifestyle destination in Marbella.
• Work closely with the digital and social media teams to develop content and campaigns that increase engagement, awareness and reservations.
• Identify local content opportunities and coordinate photo and video production as required.
• Develop strategic partnerships and collaborations with relevant luxury, fashion, music, art and lifestyle brands.
• Support entertainment programming and its promotion, including DJs, artists and special experiences.
• Develop relationships with Marbella's local hospitality, luxury and lifestyle community.
• Identify influencer, partnership and PR opportunities in coordination with the wider marketing and communications teams.
• Create community‑focused initiatives and creative activations that strengthen Lucia's local positioning.
• Collaborate closely with restaurant operations to integrate marketing into the overall guest journey and experience.
• Monitor campaign performance, digital engagement and reservation conversion and use insights to optimize future activity.
• Manage the local marketing calendar and budget, ensuring efficient use of resources.
• Provide regular reporting on marketing activities, performance and upcoming initiatives.
• Act as a brand ambassador for Lucia and Nikki Beach Hospitality Group.

Skills

Hospitality marketing

Brand strategy

Campaign planning

Digital marketing

Event planning

Partnerships

Spanish

English

Job description

Join the Nikki Beach Hospitality Group !

Position: Marketing Manager

Location: Lucia Marbella – Marbella, Málaga, Spain

Contract: Seasonal (with potential to full-time)

Position Overview

We are looking for a Marketing Manager to lead the local marketing strategy and execution for Lucia Marbella, a restaurant and lifestyle concept within Nikki Beach Hospitality Group.

The Marketing Manager will be responsible for establishing and strengthening Lucia's presence in the Marbella market, translating the global brand identity into locally relevant campaigns, partnerships, events and digital initiatives.

Working closely with the restaurant's operational team and Nikki Beach Hospitality Group's global marketing team, this position will play an important role in building awareness, driving reservations and developing Lucia as a distinctive dining and lifestyle destination within Marbella.

The ideal candidate is creative, commercially minded and highly connected to the local hospitality and lifestyle scene, with the ability to move seamlessly between strategic planning and hands‑on execution.

Key Responsibilities

• Develop and execute the annual and seasonal marketing plan for Lucia Marbella in alignment with the global Lucia brand strategy.

• Establish and maintain Lucia's visual identity, tone of voice, storytelling and brand standards across all local touchpoints.

• Plan and execute seasonal campaigns, restaurant activations, cultural moments, launches and special events.

• Build local awareness and position Lucia as a leading restaurant and lifestyle destination in Marbella.

• Work closely with the digital and social media teams to develop content and campaigns that increase engagement, awareness and reservations.

• Identify local content opportunities and coordinate photo and video production as required.

• Develop strategic partnerships and collaborations with relevant luxury, fashion, music, art and lifestyle brands.

• Support entertainment programming and its promotion, including DJs, artists and special experiences.

• Develop relationships with Marbella's local hospitality, luxury and lifestyle community.

• Identify influencer, partnership and PR opportunities in coordination with the wider marketing and communications teams.

• Create community‑focused initiatives and creative activations that strengthen Lucia's local positioning.

• Collaborate closely with restaurant operations to integrate marketing into the overall guest journey and experience.

• Monitor campaign performance, digital engagement and reservation conversion and use insights to optimize future activity.

• Manage the local marketing calendar and budget, ensuring efficient use of resources.

• Provide regular reporting on marketing activities, performance and upcoming initiatives.

• Act as a brand ambassador for Lucia and Nikki Beach Hospitality Group.

Who you are

• Previous marketing experience within hospitality, restaurants, luxury, lifestyle or a related industry.

• Strong knowledge of the Marbella and Costa del Sol hospitality and lifestyle market.

• Experience developing and executing integrated marketing campaigns and local activations.

• Strong digital and social media understanding.

• Experience with events, partnerships, influencer marketing and/or experiential marketing.

• Strong local network or demonstrated ability to develop meaningful partnerships within the market.

• Commercial mindset with an understanding of driving awareness, guest traffic and reservations.

• Excellent project management skills and the ability to manage multiple projects simultaneously.

• Creative mindset with excellent attention to detail and brand consistency.

• Strong interpersonal and stakeholder‑management skills.

• Fluent Spanish and English required.

Why Work With Us

• Be part of an international luxury hospitality group with a strong global presence.

• Grow your career through development opportunities and international exposure.

• Benefit from Service Charge, Shared Tips and eligibility for an annual performance bonus (upon completion of objectives).

Why Join Nikki Beach

Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Recognized among the world's best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, a restaurant and beach concept introduced in 2024 and Maison Mer, a restaurant concept launched in 2025.

For our team members, this means the chance to be part of a hospitality group with a celebrated 25-year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world's most sought‑after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.

Compensation: Competitive salary