Especialista En Marketing B2b

CABR Relocation Solutions For Expats SL.; Madrid; Presencial; EUR 24.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Marketing Specialist to enhance its brand presence through strategic marketing campaigns. The ideal candidate will possess strong analytical skills and a proven track record in digital marketing, including content creation, SEO, and SEM. This role involves planning and executing campaigns across various platforms, training the sales team, and analyzing marketing performance. With opportunities for professional growth and a supportive work environment, this position is perfect for someone looking to make a significant impact in a dynamic setting.

Servicios

Private health insurance after probation

Company-paid meal vouchers after probation

Annual bonus based on results

Opportunities for professional growth

Formación

• 3-6 years of marketing experience with a focus on digital channels.
• Excellent writing skills in Spanish and English (C1-C2).

Responsabilidades

• Create and distribute marketing content for various channels.
• Track and report on campaign success using analytical tools.

Conocimientos

Content Marketing

Analytical Skills

Communication Skills

Digital Marketing

SEO

SEM

User Acquisition

Educación

Bachelor's degree in Business

Bachelor's degree in Marketing

Herramientas

Google Ads

Google Analytics

Mailchimp

WordPress

Google Tag Manager

Data Studio

Descripción del empleo

Position: Marketing Specialist

Salary: 24K b/a (NON NEGOTIABLE). NO REMOTE WORK.

The ideal candidate will be responsible for creating marketing content and distributing it effectively. They will help us build a strong brand presence through innovative promotional offers, online and offline marketing campaigns, and marketing events. The candidate will work directly with the company director. Additionally, their analytical skills will enable them to monitor and report on the success of their marketing tasks.

Key Responsibilities:

1. Strengthen our relationship with clients and company partners, and assist in campaigns to acquire new clients and improve market positioning.
2. Plan and execute campaigns and events using tools such as LinkedIn, TikTok, Meta, and Google Ads.
3. Track, analyze, and report on the success of these campaigns and events.
4. Create marketing content for online and offline channels.
5. Train the sales team with marketing content and campaigns to enhance the company's image in Spain, US, and UK.
6. 3-6 years of demonstrable marketing experience.
7. Bachelor's degree in Business, Marketing, or related field.
8. Excellent writing and communication skills in Spanish and English (C1-C2).
9. Experience in content marketing, including blog management.
10. Proficiency in Google Ads (search, display, video), Bing, and social media platforms (LinkedIn, TikTok, Facebook, Instagram, Snapchat, Twitter).
11. Valuable knowledge of Data Studio and Google Optimize.
12. Knowledge of Google Tag Manager and understanding metrics like LTV, ARPU, ROI.
13. Experience in User Acquisition.
14. Excellent communication skills, teamwork, and critical thinking.

Tasks to be developed:

1. Versatile digital marketing profile capable of building websites, optimizing them through SEO, and managing SEM campaigns using Google Ads and Google Analytics.
2. Page positioning, on-page and off-page SEO.
3. Email marketing with Mailchimp.
4. Web design using WordPress, preferably with Elementor.
5. Planning, launching, and optimizing paid media campaigns on platforms such as Google Ads, Bing, and social media channels.
6. Generating performance reports and proposing optimizations based on KPIs like CPA, ROI, ROAS.
7. Creating and configuring reports in Google Analytics, including setting up events and goals.
8. Monitoring and analyzing results to identify new business opportunities to increase CR.
9. Remarketing actions through audience generation on various platforms.
10. Monitoring, optimizing, and tracking active campaigns to meet proposed KPIs.

Benefits:

• No remote work.
• Private health insurance after 6 months of probation.
• Company-paid meal vouchers after 6 months of probation.
• Annual bonus based on results.
• Opportunities for professional growth within the company.