EMEA Sales Marketing Coordinator: Lead Gen & Events

Tomra; Masanasa; On-site; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Annual leave 29 days

Laptop and cell phone provided

Annual bonus

Parental leave

Life insurance

Private health insurance

Training

Job summary

TOMRA Food, a multinational leader in sensor-based sorting and processing technology for the food industry, seeks a Sales Marketing Coordinator to support the EMEA sales organization by planning and executing marketing initiatives that strengthen lead generation, customer engagement, and growth.

You’ll combine project management with a results-focused mindset, coordinating trade shows, webinars, and events; creating marketing content; tracking KPIs; and measuring ROI with CRM analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management, or equivalent. Additional years of relevant experience can substitute for formal education.
• Practical experience in marketing, preferably within a B2B, sales-driven environment.
• Skills in web content management systems and data analysis to track KPIs and campaign performance.
• Fluent in English. Any additional languages are welcome.

Responsibilities

• Support regional sales growth through targeted campaigns and engagement programs.
• Collaborate with Sales to design initiatives that generate quality leads.
• Create and maintain sales enablement tools, case studies, and compelling marketing content.
• Plan and coordinate TOMRA Food's participation in trade shows, exhibitions, webinars, and customer events across EMEA.
• Manage timelines, suppliers, budgets, and ensure events deliver an excellent experience.
• Oversee development and distribution of marketing collateral and promotional materials.
• Track and report KPIs, campaign results, and event ROI.
• Use CRM and analytics to measure impact and recommend improvements.

Skills

Marketing experience

Data analysis

CRM analytics

English language

Education

Bachelor's degree in Marketing / Communications / Event Management

Job description

TOMRA Food, a multinational leader in sensor-based sorting and processing technology for the food industry, seeks a Sales Marketing Coordinator to support the EMEA sales organization by planning and executing marketing initiatives that strengthen lead generation, customer engagement, and growth.

You’ll combine project management with a results-focused mindset, coordinating trade shows, webinars, and events; creating marketing content; tracking KPIs; and measuring ROI with CRM analytics.