Email Marketing Specialist

Loomis; Alicante; A distancia; EUR 35.000 - 45.000; Jornada completa

Descripción de la vacante

A leading financial services firm is seeking an Email Marketing Specialist to join its European marketing team. The role involves executing and optimizing automated marketing campaigns using Salesforce Marketing Cloud, collaborating with local teams, and managing data compliance. Candidates should possess a relevant degree, at least 1 year of experience, and proficiency in SQL, HTML, and analytics. This position may offer remote work options.

Formación

• At least 1 year of hands-on experience with Marketing Automation Systems.
• Strong understanding of marketing automation, personalization, segmentation, and analytics.
• English proficiency at C1 or C2 level.

Responsabilidades

• Build and execute automated marketing campaigns across email, SMS, push notifications using SFMC.
• Collaborate with country marketing teams to adapt and localize customer journeys.
• Design and implement customer journeys in Journey Builder.

Conocimientos

SQL

HTML

CSS

AMPscript

Marketing automation

Personalization

Segmentation

Analytics

Educación

Bachelor's degree in Marketing, Digital Communications, Computer Science, or related field

Herramientas

Salesforce Marketing Cloud

Descripción del empleo

Why join the #TeamLoomis?

At Loomis, we provide secure and effective comprehensive solutions for managing payments, including the distribution, handling, recycling, and storage of cash and valuables. Our clients include financial institutions, retailers, commerce-related businesses, and the public sector.

With over 170 years of operation, more than 25,000 employees, and a presence in over 400 branches across 27 countries, headquartered in Stockholm, Sweden, Loomis is a leading network in our industry.

Our work can be challenging, but those who stay with us for decades find it rewarding. If you have a desire to learn and succeed, Loomis is the place for you. Join our team!

This role may be fully remote, based out of Madrid or Spain.

What does the Email Marketing Specialist role involve?

We are looking for a talented and detail-oriented Email Marketing Specialist to join our expanding European marketing team. You will support the execution and optimization of multi-country marketing automation campaigns using Salesforce Marketing Cloud (SFMC). Collaboration with local and regional marketing teams will be essential to bring campaigns to life through automation, personalization, and data-driven strategies.

Responsibilities:

Your daily tasks will primarily include:

Campaign Development & Execution

• Build and execute automated marketing campaigns across email, SMS, push notifications, and other channels using SFMC.
• Collaborate with country marketing teams to adapt and localize customer journeys.
• Create and maintain responsive email templates and landing pages using SFMC tools (Content Builder, Cloud Pages).

Journey Management

• Design and implement customer journeys in Journey Builder, incorporating personalization, segmentation, and decision splits.
• Monitor campaign performance and adjust strategies in real-time as needed.

Data & Audience Management

• Manage data extensions, subscriber lists, and segmentation strategies.
• Ensure GDPR and local data privacy compliance in all activities.

Reporting & Optimization

• Analyze campaign results and generate insights for ongoing improvement.
• Present performance reports to stakeholders and recommend optimization strategies.

Collaboration & Support

• Provide guidance and training to local teams on best practices and platform capabilities.
• Coordinate with IT and CRM teams to ensure smooth data flows and integrations.

Authorities:

The EUL marketing specialist supports Loomis EUL and its subsidiaries.

Experience and competencies required:

Mandatory:

• Bachelor's degree in Marketing, Digital Communications, Computer Science, or related field.
• At least 1 year of hands-on experience with Marketing Automation Systems.
• Proficiency in SQL, HTML, CSS, and AMPscript.
• Strong understanding of marketing automation, personalization, segmentation, and analytics.
• English proficiency at C1 or C2 level.

Desired:

• Experience in a multi-country or regional environment.
• Knowledge of GDPR and marketing compliance in Europe.
• Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer) are a plus.