Email Marketing Manager

WG Recruitment; Santiago de Compostela; Presencial; EUR 45.000 - 75.000; Jornada completa

Descripción de la vacante

A leading US backup and security vendor is seeking a dynamic hands-on Email Marketing Team Leader to enhance their email strategy and lead a team. In this player-coach role, you will oversee end-to-end email marketing and automation, optimizing campaigns for global reach while executing in Marketo during their platform migration.

Formación

• 5+ years in email marketing and marketing automation, with 2+ years leading a team.
• Deep hands-on experience with Marketo or comparable MAPs.
• Proven expertise in lead scoring and database segmentation.

Responsabilidades

• Develop and execute a data-driven email and automation strategy.
• Design and implement email nurture flows and lifecycle marketing programs.
• Continuously test and improve campaigns.

Conocimientos

Marketing Automation

Email Marketing

Analytical Skills

Team Leadership

Herramientas

Marketo

Salesforce

GoToWebinar

Zoom

Zapier

Descripción del empleo

A disruptive US backup and security vendor who are pre-IPO are looking for a dynamic hands-on Email Marketing Team Leader to improve marketing automation and email strategy.

You will lead a team responsible for end-to-end email strategy, lead nurturing, and scalable automation—with a focus on performance, innovation, and global expansion.

This is a player-coach role : you’ll both define the strategy and roll up your sleeves to execute campaigns, troubleshoot automation, and mentor the team in real-world scenarios. We are currently migrating from Pardot to Marketo. We’re looking for someone who is not only hands-on in Marketo but also confident leading MAP-related strategic projects and collaborating across teams during major transitions.

Key Responsibilities :

Strategic Leadership & Team Management :

• Develop and execute a data-driven email and automation strategy aligned with pipeline and revenue goals.
• Lead, mentor, and scale a high-performing team of email experts.
• Establish clear ownership of email analytics, lead scoring, and database segmentation.

Marketing Automation & Campaign Execution :

• Design and implement email nurture flows, drip campaigns, and lifecycle marketing programs.
• Ensure flawless execution of multi-language campaigns for global markets.
• Build and refine Revenue Grid Sequences for sales-led email automation.
• Administer and optimize Marketo (or similar enterprise MAP) for scalable automation. Experience with Marketo is strongly preferred, especially in the context of platform migration, multi-language nurture flows, and Salesforce integration.
• Manage end-to-end webinar automation (GoToWebinar / Zoom integrations).
• Continuously test and improve campaigns (A / B testing, deliverability, etc.).

Qualifications :

• 5+ years in email marketing and marketing automation, with 2+ years leading a team.
• Deep hands-on experience with Marketo (preferred) or other comparable MAPs, along with Salesforce, Revenue Grid, GoToWebinar / Zoom, and Zapier.
• Experience leading or contributing to an MA platform migration is a strong plus.
• Proven expertise in lead scoring, nurture flows, database segmentation, and webinar automation.
• Strong analytical skills—able to translate data into optimization strategies.
• Experience supporting global expansion.