Email Marketing Manager

WG Recruitment; Gijón; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A disruptive US backup and security vendor is seeking a hands-on Email Marketing Team Leader to improve their email strategy and automation. This role combines strategic leadership with execution, focusing on Marketo and team development to optimize global email marketing campaigns.

Formación

• 5+ years in email marketing and automation; 2+ years leading a team.
• Deep hands-on experience with Marketo (preferred) or other MAPs.
• Strong analytical skills for data-driven optimization strategies.

Responsabilidades

• Develop and execute data-driven email and automation strategy.
• Lead, mentor, and scale a team of email experts.
• Design email nurture flows and ensure execution of multi-language campaigns.

Conocimientos

Email Marketing

Marketing Automation

Analytical Skills

Herramientas

Marketo

Salesforce

GoToWebinar

Zoom

Zapier

Descripción del empleo

A disruptive US backup and security vendor who are pre-IPO are looking for a dynamic hands-on Email Marketing Team Leader to improve marketing automation and email strategy.

You will lead a team responsible for end-to-end email strategy, lead nurturing, and scalable automation—with a focus on performance, innovation, and global expansion.

This is a player-coach role : you’ll both define the strategy and roll up your sleeves to execute campaigns, troubleshoot automation, and mentor the team in real-world scenarios. We are currently migrating from Pardot to Marketo. We’re looking for someone who is not only hands-on in Marketo but also confident leading MAP-related strategic projects and collaborating across teams during major transitions.

Key Responsibilities :

Strategic Leadership & Team Management :

• Develop and execute a data-driven email and automation strategy aligned with pipeline and revenue goals.
• Lead, mentor, and scale a high-performing team of email experts.
• Establish clear ownership of email analytics, lead scoring, and database segmentation.

Marketing Automation & Campaign Execution :

• Design and implement email nurture flows, drip campaigns, and lifecycle marketing programs.
• Ensure flawless execution of multi-language campaigns for global markets.
• Build and refine Revenue Grid Sequences for sales-led email automation.
• Administer and optimize Marketo (or similar enterprise MAP) for scalable automation. Experience with Marketo is strongly preferred, especially in the context of platform migration, multi-language nurture flows, and Salesforce integration.
• Manage end-to-end webinar automation (GoToWebinar / Zoom integrations).
• Continuously test and improve campaigns (A / B testing, deliverability, etc.).

Qualifications :

• 5+ years in email marketing and marketing automation, with 2+ years leading a team.
• Deep hands-on experience with Marketo (preferred) or other comparable MAPs, along with Salesforce, Revenue Grid, GoToWebinar / Zoom, and Zapier.
• Experience leading or contributing to an MA platform migration is a strong plus.
• Proven expertise in lead scoring, nurture flows, database segmentation, and webinar automation.
• Strong analytical skills—able to translate data into optimization strategies.
• Experience supporting global expansion.