Senior Product Manager Rare Diseases

Biogen Idec; Comunidad Valenciana; Presencial; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Gerente de Producto Senior para Enfermedades Raras, responsable de coordinar proyectos y estrategias de marketing en España. En este papel, tendrás la oportunidad de trabajar en un entorno colaborativo, apoyando lanzamientos comerciales y desarrollando tácticas efectivas para mejorar la atención al paciente. Si eres una persona estratégica, creativa y con habilidades de negociación, ¡este es el lugar para ti! Únete a un equipo comprometido con la excelencia y el cambio de vidas a través de medicamentos innovadores.

Formación

• Mínimo 7 años de experiencia en la industria farmacéutica.
• Experiencia en estrategias de marketing y acceso al mercado.

Responsabilidades

• Liderar la estrategia de marca RD y coordinar proyectos específicos del país.
• Desarrollar tácticas de marketing y supervisar eventos.

Conocimientos

Pensamiento analítico

Comunicación efectiva

Negociación

Orientación al cliente

Liderazgo multifuncional

Trabajo en equipo

Agilidad de aprendizaje

Gestión de partes interesadas

Educación

Máster en biotecnología

Grado universitario relevante

Herramientas

Herramientas de marketing

Análisis de mercado

Descripción del empleo

In this role as Senior Product Manager Rare Diseases, you will be responsible for supporting, coordinating, and facilitating Rare Disease (RD) projects in Spain, by adopting global / regional marketing programs and initiatives, fine-tuning them to the local market, and devising a local competitive marketing strategy to differentiate the brand, supported by impactful and innovative tactical programs. Additionally, you will gradually start preparing potential future RD commercial launches in Spain. You will support the RD BU Head in managing the organization and implementing tactics in alignment with Biogen's code of conduct and the strictest ethical, compliance, and legal standards.

Location: Madrid, Spain

What you'll do:

• You will act as RD Brand Team Leader for the RD strategy, supporting the preparation of Business Reviews, ensuring alignment with local regulations and internal procedures and country strategy. You will serve as the local reference person for the brand strategy and tactics at global and international levels.
• Champion best practice sharing at the local affiliate and serve as the contact person for Global and Regional initiatives.
• Cooperate and provide local perspective input to Global to develop the strategy.
• Support and coordinate country-specific projects.
• Transform the RD product(s) strategy into tactics through marketing campaigns, projects & materials, and cross-functional projects. Supervise and coordinate events at congresses and other meetings.
• Develop, maintain, and improve documents, tools, and promotional materials in collaboration with Medical and Sales, introducing, training, and motivating key account forces on new promotional materials and marketing campaigns.
• Adapt regional / global promotional and digital materials locally.
• Provide marketing support to the KAM organization, feedback needs to the rest of the organization, and actively share best practices.
• Support commercial goals by coordinating KAM in improving the standard of care in centers seeing patients, identifying networks, and developing tactics to strengthen the network between treating and referral centers.
• Support the development and coordination of regional events to improve time to diagnosis and treatment. Coordinate local commercial projects (e.g., mailings, e-events, sponsorships).
• Allocate and manage the budget assigned to the brand, ensuring compliance with the allocated cost budget and optimal use of resources. Manage PO coordination and budget tracking.
• Analyze and monitor results on activities related to the brand. Build the competitive landscape with the Customer & Market Insights team and collaborate with Decision Support to implement market research initiatives.
• Maintain and build relationships with KMEs in accordance with the portfolio Stakeholder Management Plan.
• Prepare for future marketing and commercial RD launches.

Who you are:

You are strategic, innovative, and demonstrate analytical thinking as well as long-term vision. You are creative, flexible, a good communicator, and negotiator. Customer, market, and target-oriented, you are both a motivator and a good team player, highly self-motivated. You excel at seeing things through to completion, even within a matrix organization. You set high ethical standards and identify with Biogen values and guidelines. Additionally, you are able to plan and identify key priorities.

Qualifications:

• Relevant university degree; Master's degree in biotech, commercial, or marketing strongly preferred.
• A minimum of 7 years in a similar function in the pharmaceutical industry, including experience in the Spanish commercial environment.
• Track record of successful commercial and market access activities for biopharmaceutical products in Spain.
• Good understanding and experience of several commercial functions; marketing strategy, sales effectiveness, working with thought leaders, and innovative commercial approaches. Deep understanding and track record of commercial success and stakeholder management, as well as a good understanding of commercial strategies and tools needed locally.
• Experience working in a sales and / or marketing team that was part of a multifunctional team to address patient / caregiver needs, ideally in leading cross-functional field teams.
• Highly preferred experience in rare diseases in a competitive environment.
• High degree of learning agility to understand administration and neuromuscular diseases.
• High level of integrity and sense of business partnership.
• Strong drive for results.
• Exceptional written and verbal communication skills.
• Precise and accurate working style.
• Strong influence and impactful negotiation skills.
• Excellent analytical skills.
• Cross-functional leadership ability and strong collaboration skills, with the ability to create stakeholder trust at different levels in the healthcare system.
• Fluent in Spanish and English.

Why Biogen?

We are a global team committed to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.