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Product Marketing Lead - Product Led Growth

Pleo

Madrid

Híbrido

EUR 50.000 - 75.000

Jornada completa

Hace 2 días

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Descripción de la vacante

Pleo is seeking a Product Marketing Lead to drive product-led growth and enhance customer acquisition strategies. In this high-impact role, you will collaborate with cross-functional teams to create effective product messaging and positioning. Ideal candidates have over 5 years of experience in product marketing, strong analytical skills, and a passion for understanding customer needs.

Servicios

Private health insurance

25 days of holiday plus public holidays

Hybrid work model

Lunch allowance

Access to LinkedIn Learning

Paid parental leave

Wellbeing days

Formación

At least 5 years of product marketing experience.
Experience in creating value propositions and product collateral.
Familiarity with tools for synthesizing product and market data.

Responsabilidades

Develop and execute strategies to convert leads into paying customers.
Collaborate with product and commercial teams to align goals.
Create compelling product value communication across all touchpoints.

Conocimientos

Product Marketing

Market Research

Communication

Data Analysis

Customer Insights

Educación

Bachelor's degree in Marketing or related field

Join to apply for the Product Marketing Lead - Product Led Growth role at Pleo

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Join to apply for the Product Marketing Lead - Product Led Growth role at Pleo

Are you a superstar product marketer looking for your next big challenge? Well, we have just the job for you…

Sitting at the intersection of our Product and Commercial teams, Product Marketing at Pleo gets to work on some of the most exciting parts of the entire business, from customer and market understanding, to creating epic product launches and driving both business value and customer love. This exciting role sits with our product led growth teams, with end to end accountability to transform our approach to acquisition, retention, expansion and drives monetisation across the customer lifecycle. Product Led Growth sits at the core of our distribution vision, and you will help make it a reality, working within a truly cross functional business unit, in close collaboration with teams across product, sales, design, customer success, marketing and compliance.

Keep on reading if you’re looking for a high-impact role, working with customer-obsessed and (we like to think) extremely friendly teams that are building the next generation of spend management optimisation products.

You’ll thrive in this role if…

You have at least 5 years of product marketing experience.
You leave no stone unturned when it comes to conducting market, competitor and customer research to gather insights and assess market opportunities
You’re experienced in creating value propositions, messaging and impactful product collateral
You work customer insights and data based and are familiar with tools to synthesize product, customer and market data
You’ve led product and feature launches from conception phase to announcement and adoption.
Bonus points if you have a track record from driving product led growth and / or commercial roles
You are curious, technologically savvy and not afraid of getting hands-on in the details. You want to know how things work!
You know how to design an experiment and measure what matters
You’re a strong communicator, be it writing copy for marketing collateral or presenting to the rest of the business.

Things you’ll be doing

Develop and execute strategies to convert leads into paying customers and grow existing users
Partner with user research and business intelligence and become a customer journey understanding expert
Partner and become a conduit between Product and the Commercial teams (Sales, Customer Success, Marketing) at Pleo, ensuring departments are aligned and working towards the same goals
Collaborate with commercial and product stakeholders to evolve pricing and self-service monetization
Identify, test and verify the value of new opportunities
Oversee the process for creating product positioning, value propositions and messaging that resonates with our buying audience
Create clear, compelling product value communication across all touchpoints
Build in-product and onboarding communications

Show me the benefits!

Your own Pleo card (no more out-of-pocket spending!)
Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets
Private health insurance to ensure you’re fit in body and mind to do your best work
We offer 25 days of holiday + your public holidays
For our Product Marketing Team, we offer a hybrid model (two days in the office per week)
Option to purchase 5 additional days of holiday through a salary sacrifice
Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far ️????
Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
All of us have a stake in Pleo’s success - ask us about our equity grant scheme

Working at Pleo means you're working on something very exciting : the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About Your Application

Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join
We treat all candidates equally : If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls / emails our way - and this makes sure that the candidate experience is smooth and fair to everyone
We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race / ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs
When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page

Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Job function Marketing and Sales

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