Senior Manager, Marketing (Spain)

National Football League (NFL); Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

The NFL is seeking a Senior Manager of Marketing to lead their efforts in Spain. This role involves overseeing marketing campaigns, managing KPIs, and collaborating with various teams to enhance fan engagement. The ideal candidate will have extensive marketing experience, strong leadership skills, and be fluent in both Spanish and English.

Formación

• Minimum 7 years’ experience in marketing.
• 3 years management experience leading teams.
• Fluent in Spanish and English.

Responsabilidades

• Oversee planning and execution of marketing campaigns in Spain.
• Manage marketing KPIs and report on performance.
• Collaborate with cross-functional teams for integrated marketing.

Conocimientos

Analytical skills

Communication

Negotiation

Leadership

Problem-solving

Multitasking

Educación

Degree in Administration, Marketing, or related field

Herramientas

PowerPoint

Excel

Word

Descripción del empleo

The Senior Manager of Marketing will oversee the planning, execution, and reporting of all marketing campaigns and initiatives, both online and offline. This role focuses on driving growth and engagement within the NFL fan base while supporting the NFL's expansion into the Spanish market.

This position will play a critical role in identifying local needs, establishing the local office, and managing the marketing strategy to ensure a cohesive approach across all channels, platforms, products, and NFL pillars.

Responsibilities

• Ensure the planning, execution, delivery, and tracking of all Spain Marketing campaigns and activities, working closely with the NFL Marketing Center of Excellence (COE) and several cross-functional teams, including but not limited to: Club Business Development, Communications & PR, Consumer Products, Data & Analytics (D&A), Events, Media & Business (inclusive of NFL Media and NFL Films production), Sponsorship, for a consistent and integrated marketing approach with one clear vision.
• Manage and monitor Spain Marketing KPIs (fans, active fans in database, social following and engagement, registered users, etc.) reporting daily, weekly, and/or monthly (depending on the product) on current position and pacing.
• Supervise NFL Spain Social Media programming and channel strategy, to reach target audience and support global marketing priorities.
• Collaborate with the NFL Consumer Insights and D&A team to understand Spain fandom and behavioral trends to better inform marketing decisions and attract new audiences.
• Support the day-to-day operation and commercial initiatives in implementation and execution of partner marketing campaigns and ad-hoc branded content opportunities.
• Lead development of all marketing creatives and brand approvals for internal stakeholders and commercial partners, as well as being a liaison with NFL Brand Creative team.
• Manage marketing relationship with Spanish broadcast partners and lead NFL Game Pass, NFL Fantasy, gaming products, and Database marketing initiatives along with strategic partners’ guidance.
• Brief and oversee relationships with various local and global agencies across media, marketing (including social, digital, influencer & creator), content, PR, etc.
• Work with community team and international flag football team to develop fan growth opportunities across Spain grassroots participation initiatives.
• Lead the coordination and relationship with NFL Media and NFL Films content centers, global Spanish-language (Mundo NFL) and Marketing content teams (Social, Content and Influencer/Creator).
• Provide constructive feedback for contractual social commitments with partners, sponsors, broadcasters and publishers.
• Manage Marketing Investment to secure budget accuracy and administration with committed Marketing initiatives through the year.
• Support Global Market Program (GMP) marketing initiatives with all participating NFL clubs in Spain.

Required Qualifications

• Degree educated (Administration, Commercial/Sales, Marketing/Digital, Finance and/or related)
• Minimum 7 years’ experience
• 3 years management experience leading people (teams, agencies, stakeholders, others)
• Fluent in Spanish and English (both spoken and written)
• Proficient in Digital terms and innovation
• Proven creative problem-solving skills and a solutions-focused mindset
• Strong analytical skills with the ability to interpret insights and data to drive marketing strategies
• Strong communication, negotiation, leadership, and presentation skills
• Proficiency in using PowerPoint, Excel and Word to develop presentations and budgets
• Multitasking skills and good time-management skills
• Passport (for international travel)

Other Key Attributes / Characteristics

• Sports/Entertainment Marketing experience preferred but not essential (ideally knowledge of NFL).
• A strong team player, comfortable working collaboratively, virtually, and independently.
• Deadline and results-driven, with strong organizational skills.
• Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively to all stakeholders, both internally and externally.
• Management of Seasonal marketing partners and potential interns/collaborators

Travel

• Up to 25%

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude
• Embracegrit,free from ego orentitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than justambition
• Encompasses an incredible work ethic with an agile mindset

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