Product Marketing Manager

buscojobs España; Albacete; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

FreeWheel, a Comcast company, seeks a customer-centric Product and Sales Marketing Manager to drive international sales marketing initiatives. The role involves market analysis, developing go-to-market strategies, and creating compelling marketing collateral. Candidates should have a strong background in sales marketing within the ad tech industry.

Formación

• Experience in sales marketing within the ad tech industry.
• Understanding of global market trends and dynamics.
• Strong analytical skills for market and competitive analysis.

Responsabilidades

• Conduct market and competitive analysis to inform strategies.
• Support go-to-market plans for new product launches.
• Develop sales enablement materials and customer engagement programs.

Conocimientos

Market Analysis

Sales Enablement

Customer Engagement

Educación

Bachelor's Degree

Descripción del empleo

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel is seeking a customer-centric Product and Sales Marketing Manager to join the international marketing team. As the International Sales Marketing Manager at FreeWheel, you will play a pivotal role in driving our international sales marketing initiatives. You will be responsible for understanding video advertising industry technology, executing go-to-market and launch strategies, developing strategic marketing plans, and creating compelling stories for our markets. This role requires a dynamic individual with a proven track record in sales marketing within the ad tech industry, along with a deep understanding of global market trends and dynamics.

Job Description

1. Market Analysis: Conduct thorough research to identify emerging trends, competitive landscapes, and customer insights across international regions. Use findings to inform marketing strategies.
2. Competitive Analysis: Monitor competitor products, strategies, and messaging. Identify strengths and weaknesses to inform product differentiation.
3. Go-to-Market Strategy: Support plans for new product launches in international markets. Collaborate with marketing, product, sales, and partnership teams.
4. Product Positioning and Messaging: Define value propositions, messaging, and positioning. Develop marketing collateral, sales tools, and documentation to communicate product features and benefits.
5. Marketing Activations: Drive product awareness, demand, and customer acquisition through press and thought leadership, in collaboration with the brand marketing team.
6. Sales Enablement: Develop materials like presentations, battle cards, and training programs. Equip sales teams with tools to sell effectively.
7. Customer Engagement: Create programs to increase product adoption, gather feedback, and inform product development.

Disclaimer: This overview indicates the general nature of the work. It is not an exhaustive list of duties or qualifications.

At Comcast, we are proud to be an equal opportunity employer. We consider all qualified applicants regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other protected status.

Compensation includes base pay, potential commissions or bonuses, and comprehensive benefits designed to support your physical, financial, and emotional well-being. For more details, please visit our careers site.

Education

Bachelor's Degree: While preferred, candidates with relevant coursework and experience or extensive professional experience will also be considered.