Regional Field Marketing Specialist (DACH) (m / f / d)

osapiens; Madrid; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Field Marketing Specialist to drive sustainability initiatives in the DACH region. This role involves developing targeted marketing strategies, executing impactful campaigns, and collaborating with cross-functional teams to enhance brand awareness and generate leads. The ideal candidate will possess strong project management skills and a passion for sustainability, thriving in a dynamic environment. Join a purpose-driven company that values creativity, teamwork, and personal growth while tackling complex sustainability challenges alongside industry pioneers. This is a unique opportunity to make a significant impact in a fast-growing sector.

Servicios

Hybrid work options

Team bonding events

Sustainable mobility options

Creative and collaborative culture

Formación

• 5+ years in B2B field marketing, preferably in SAAS.
• Strong project management and communication skills are essential.

Responsabilidades

• Develop and execute regional marketing strategies for the DACH market.
• Plan and manage events to generate leads and increase brand visibility.
• Conduct market research to inform global marketing strategies.

Conocimientos

B2B field marketing

Project management

Marketing analytics

Lead generation

Communication skills

Collaboration with cross-functional teams

Creativity

Understanding of local business practices

Descripción del empleo

OSAPIENS – Join us in building a sustainable future!

We’re a global SaaS company with customers in 60+ countries. We are pioneers in corporate sustainability. Our dedicated team strives to set global standards that respect human rights while promoting ecological sustainability and responsible entrepreneurship.

We’re driven by a mission : to help companies grow with corporate sustainability. Within osapiens, we focus on three main offerings : Business Partner Transparency, Product Transparency and Operations Efficiency.

Your Experience

• Minimum of 5 years of experience in B2B field marketing, preferably within the SAAS industry. A passion for driving sustainability will be beneficial.
• Proven track record of planning and executing targeted marketing campaigns and events that drive measurable results, including lead generation and revenue growth.
• Strong knowledge of the regional market, including an understanding of local business practices and cultural nuances.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines in a fast-paced environment.
• Demonstrated ability to work collaboratively with cross-functional teams, including sales, BDR’s, channel partners, and EMEA marketing team.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations.
• Analytical mindset with experience in using marketing analytics to drive data-based decision making.
• Business proficient in English and Native level in German

Join us for this and more...

• A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
• Room for creativity through collaborative teamwork and an open communication culture
• Flexibility and team bonding with our hybrid work options
• Fuel for your growth journey, both personally and professionally
• Sustainable mobility options, promoting eco-friendly commuting solutions
• Fun team events and outings with our global teams
• Inspiring HQ in Mannheim with 9 global offices

Your Mission

As the Field Marketing Specialist for DACH, you will play a critical role in scaling our marketing initiatives in the region. You will collaborate closely with the marketing team in EMEA, and the sales organization to develop and execute your comprehensive marketing plan to generate leads, pipeline, promote brand awareness, and accelerate sales growth.

Your strategic thinking, creativity, and excellent project management skills will be essential in successfully implementing impactful marketing campaigns and events. If you are passionate about the software industry and sustainability, possess a strategic mindset, and thrive in a dynamic environment, this is an exciting opportunity to join a fast-growing company and make a significant impact on our growth in the European markets.

Your Responsibilities

• Develop and execute the Regional Marketing Strategy : Create a robust marketing plan that aligns with the overall marketing strategy while considering the unique characteristics and needs of the DACH market.
• Demand Generation : Drive multi-touch demand generation campaigns and activities to attract, engage, and nurture prospects, resulting in increased pipeline and revenue growth.
• Event Management : Plan and execute successful in-person and virtual events, including seminars, webinars, conferences, and trade shows, to generate qualified leads and increase brand visibility.
• Content Development : Work closely with the content team to create compelling, localised marketing content, including case studies, white-papers, blog posts, and thought leadership pieces.
• Market Intelligence : Conduct market research and analysis to understand industry trends, competitive landscape, and customer needs, providing valuable insights to improve our global marketing strategies.
• Budget Management : Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve the desired outcomes.
• Marketing Analytics : Measure and report on the performance and conversion of marketing campaigns, providing actionable insights to optimise marketing effectiveness and ROMI.
• Partner Marketing : Collaborate with channel & technology partners to develop joint marketing initiatives that drive co-marketing and co-sell opportunities and mutually beneficial outcomes