Growth Marketing Specialist

Futurae Technologies AG; Islas Baleares; A distancia; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading SaaS company in the cybersecurity space is seeking a Growth Marketing Specialist to drive business growth through data-driven marketing strategies. The role involves managing lead generation, nurturing prospects, and optimizing conversion rates across various channels. Join a young, international team and contribute to innovative solutions that protect sensitive online data.

Servicios

Personal learning & development budget

Apple Laptop and equipment for work

Annual allowance for home-office equipment

Ability to work remotely

Formación

• 5+ years of experience in growth marketing or related field.
• Proven track record of driving lead generation and customer acquisition.

Responsabilidades

• Manage marketing automation workflows for lead nurturing.
• Analyze customer touchpoints to improve user experience and conversion rates.
• Design and execute ABM strategies to engage high-value accounts.

Conocimientos

Lead Generation

Customer Acquisition

Conversion Rate Optimization

Data Analysis

Marketing Automation

Educación

Bachelor's degree in Marketing

Herramientas

HubSpot

Marketo

ActiveCampaign

Google Analytics

Descripción del empleo

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About Us

We are a leading SaaS company operating in the dynamic cybersecurity space. Our mission is to protect people's money and sensitive online data through technology. We currently serve millions of end-users and are growing usage at 110% yoy. Our current technology is a state-of-the-art, cloud-based multi-factor authentication and fraud prevention software. We are trusted by tier 1 banks and fintechs, such as Rothschild & Co, Barclays, Santander, and Viva. To learn more about our innovative solutions and team, visit us at

Your mission

As our Growth Marketing Specialist, you will play a key role in driving our business growth by developing and executing data-driven marketing strategies aimed at customer acquisition, retention, and revenue growth. Your primary responsibilities will include generating high-quality leads, nurturing them through automated workflows, and optimizing conversion rates across various channels.

Main Responsibilities

• Manage and implement marketing automation workflows for lead nurturing, ensuring timely engagement with prospects
• Analyze customer touchpoints (websites, landing pages, forms, etc.) to improve user experience and increase conversion rates (CRO)
• Design and execute ABM (Account-Based Marketing) strategies to engage high-value accounts and convert them into customers
• Develop, execute, and optimize campaigns across various marketing channels in collaboration with the broader Marketing team to generate high-quality leads
• Establish and refine analytics via tools to measure performance, track KPIs, and provide actionable insights
• Partner with external teams to implement and manage ad-hoc PPC campaigns
• Coordinate with the broader Marketing and Business teams to ensure that growth strategies are aligned with the overall business and marketing objectives, ensuring coherence and maximizing impact across all initiatives

Requirements

• 5+ years of experience in growth marketing or a closely related field, preferably within the B2B SaaS sector
• Proven track record of driving lead generation and customer acquisition through targeted marketing strategies across multiple channels
• Entrepreneurial mindset with a hands-on approach, driven to apply a wide range of expertise to achieve maximum output and business impact
• Advanced proficiency in marketing automation platforms (e.g., HubSpot, Marketo, ActiveCampaign)
• Expertise in conversion rate optimization (CRO) and lead nurturing strategies
• Experience with Account-Based Marketing (ABM) and multi-channel lead generation
• Ability to manage PPC campaigns and understand paid advertising platforms
• Strong knowledge of data analysis and performance metrics, using tools like Google Analytics, CRM platforms, and Excel to derive insights and improve strategies
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Join a young, international, and fast-growing cybersecurity company with experienced industry leaders and PhD graduates from top-tier worldwide universities
• Be part of our friendly, knowledge-sharing, entrepreneurial culture with a flat hierarchy
• Receive a yearly personal learning & development budget
• Apple Laptop and equipment for work purposes
• Annual allowance for home-office equipment
• Ability to work remotely (European time zones only)

Futurae is an Equal Opportunity employer. All applicants will be considered without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.

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