B2C Sales Director TotalEnergies

TOTAL Deutschland GmbH; País Vasco; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a seasoned Commercial Manager to lead their B2C segment in Spain. This dynamic role involves defining and executing sales strategies, managing a substantial customer portfolio, and ensuring profitability in a highly competitive market. The ideal candidate will possess extensive experience in commercial management and team leadership, along with strong analytical skills to navigate market complexities. Join a forward-thinking company that values innovation and strategic planning, and make a significant impact on their business growth and customer satisfaction.

Formación

• 10+ years in Commercial Management and team leadership.
• High level of English (B2 or higher); French is a plus.

Responsabilidades

• Define and implement the B2C sales strategy and campaigns.
• Manage customer portfolio and ensure margin control.
• Conduct market studies to support business development.

Conocimientos

People Management and Leadership

Data analysis

Business Analysis

Customer Experience Management

Product Management

Negotiation

Energy Legislation

Strategic Planning

Multichannel Strategy

Market trends analysis

Educación

University higher education

Master's Degree or Postgraduate studies

Descripción del empleo

Academic Training and / or Years of Experience

• University higher education
• High level of English (spoken and written). At least B2
• Experience in Commercial Management (At least 10 years)
• Experience in team management (at least 10 years)
• Knowledge of French an advantage
• Master's Degree or Postgraduate studies (business administration, commercial, marketing...) an advantage

Behavioural and Technical Skills :

• People Management and Leadership
• Data analysis
• Business Analysis
• Customer Experience Management
• Product Management
• Negotiation
• Energy Legislation
• Strategic Planning
• Multichannel Strategy
• Market trends analysis
• Define the sales strategy in the B2C segment
• Analyze internal (products, technologies, capacities and resources, services) and external (environment, sector, market, competition) situations
• Define segmentation, bid positioning, and differentiation strategies
• Contribute to the definition of the B2C commercial Business Plan (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director
• Implement the sales and commercial strategy of the B2C segment
• Manage the maintenance and control of the customer portfolio and its margin
• Design sales campaigns and define their targets
• Coordinate with the Pricing & Analytics Manager on product characteristics, pricing/margin, and promotions, for the implementation and commercial launch of new B2C products
• Prioritize the development of new B2C products
• Set final pricing for customers
• Oversee commercial actions based on market knowledge regarding customers, competitors, and products, aligned with Total Group's strategic plan in Spain
• Conduct market studies to support business development
• Define the Customer Journey in the selling process
• Identify and realize partnership opportunities with other companies from different sectors (retail, telecommunications, energy, etc.)
• Oversee sales management strategies across inbound (CAC and Commercial Offices) and outbound channels (digital, in-person, telemarketing, leads...)
• Select suppliers for external channels, if applicable
• Define targets and ensure strategy development, budget approval, and policy adherence
• Establish relevant criteria, control, and organization parameters
• Decide on expenditure, investment, and income forecasts
• Analyze opportunities and threats
• Coordinate or leverage synergies with other units
• Represent and defend the interests of TotalEnergies in Spain

TotalEnergies (PGE Spain) manages 2.6 million B2C customer contracts, 30,000 B2B customer contracts, operates a power plant with two gas combined cycle units, and ranks as the 4th gas and power supplier in Spain.

The environment involves high volume, low margin activities with critical responsibilities for profitability. It is a fast-moving, highly competitive market with complex products and services to meet demand. The market's volatility and contractual complexities necessitate controlled risk management within defined parameters.

External Relations :

Sales channels, partners, external suppliers (consultants, service companies...), sector companies (retailers), and companies from other sectors (retail, banking, telecommunications...)

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