Brand & Content Marketing Lead

Vista; Las Palmas de Gran Canaria; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in design and marketing is seeking a strategic leader for their Global Email Marketing team. The role involves overseeing email programs in German and Dutch markets, collaborating with creative and analytics teams, and driving high-performing campaign strategies. The ideal candidate will have extensive experience in strategic marketing and a proven track record of successful campaigns.

Formación

• 3+ years of experience in strategic channel marketing.
• Experience in agile or scrum methodologies is a plus.

Responsabilidades

• Oversee Germany and Dutch Email marketing plans.
• Design, execute, and analyze A/B and multivariate tests.
• Collaborate with global teams to enhance marketing plans.

Conocimientos

Strategic Channel Marketing

Communication

Data Analysis

Educación

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Economics

Herramientas

Looker

Descripción del empleo

Vistaprint is looking for a strategic leader to join our Global Email Marketing team to oversee the email program in our German and Dutch Markets. By partnering with our internal Creative, Go to Market, and Analytics teams, the Global Email Team turns these strategies into reality and monitors and optimizes actions based on performance.

The ideal candidate will have a minimum of 3+ years’ experience in strategic channel marketing with a proven track record of delivering high-performing campaign strategies and results through their own work and the work of others.

Responsibilities:

1. Oversee Germany and Dutch Email marketing plans, providing input and strategic direction to meet business objectives and exceed financial expectations in these markets.
2. Apply extensive marketing experience to contribute innovative ideas and develop strategic channel roadmaps.
3. Design, execute, and analyze A/B and multivariate tests across offers, creative, mailable files, and segmentation.
4. Collaborate closely with global teams from marketing, creative, content, and analytics to enhance marketing plans and ensure campaign objectives are met.
5. Lead strategically with exemplary communication skills and executive presence.
6. Analyze data sets and trends to inform strategy and drive business decisions.

Qualifications:

• 3+ years of experience in strategic channel marketing.
• Bachelor’s degree in marketing, business, economics, or a related field.
• Experience working in agile or scrum methodologies is a plus.
• Proficiency in forecasting and analytical tools such as Looker.

We are an award-winning Remote-First company. VistaPrint is the design and marketing partner to millions of small businesses worldwide. Our brands—VistaCreate, 99designs by Vista, and VistaPrint—offer comprehensive design, digital, and print solutions to enhance small businesses' presence both physically and digitally.

We value diverse contributions and foster an inclusive environment where everyone can contribute and innovate.

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. We consider all qualified candidates without regard to race, color, sex, national or ethnic origin, age, religion, disability, sexual orientation, gender identity, or any other protected status. We strive to go beyond legal requirements in our inclusivity efforts.