CRM manager (Retention)

TripleTen; Madrid; A distancia; EUR 18.000 - 22.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a results-driven CRM Marketing Manager to enhance student engagement and retention. This role involves designing targeted campaigns to increase upsells and reduce churn, leveraging data analysis to create personalized marketing strategies. The ideal candidate will thrive in a remote-friendly environment, collaborating with cross-functional teams to optimize customer experiences. If you are passionate about EdTech and have a knack for data-driven marketing, this opportunity offers a chance to make a significant impact on student success and business growth.

Servicios

Remote-friendly work

International career opportunities

Exclusive discounts on products

Formación

• 3+ years of experience in CRM marketing, particularly in EdTech.
• Strong analytical skills to drive decision-making.

Responsabilidades

• Design and execute CRM campaigns to boost student retention.
• Analyze student behavior for personalized campaigns.

Conocimientos

CRM Marketing

Data Analysis

Customer Segmentation

Email Marketing

Communication Skills

Educación

Bachelor's Degree

Descripción del empleo

Join to apply for the CRM manager (Retention) role at TripleTen

1 month ago Be among the first 25 applicants

Join to apply for the CRM manager (Retention) role at TripleTen

TripleTen is a leading online coding bootcamp that offers to learn coding and data analysis skills for tech industry jobs in less than a year in the USA and LATAM.

Our research-based learning method is focused on ensuring that after completing our program, every student, regardless of their initial abilities, will find employment in tech industry with 100% money-back guarantee and 87% employment rate among our 6K+ graduates.

We are looking for a results-driven CRM Marketing Manager with experience in EdTech to drive customer engagement, retention, and revenue growth after students enroll . This role will focus on increasing repeated sales (upsells from monthly to full payments) and reducing churn through targeted CRM marketing campaigns.

The candidate must be highly analytical, able to identify customer segments, and be comfortable working with various communication channels, including email marketing, SMS marketing, and messengers.

What you will do :

• Post-Purchase Campaign Development : Design and execute CRM campaigns to increase student retention and drive upsells, ensuring students stay engaged and see value in upgrading their plans.
• Customer Segmentation & Personalization : Analyze student behavior to create personalized, data-driven campaigns that boost engagement and conversion rates.
• Collaboration with Student Experience & Product Teams : Work closely with internal teams to develop strategic offers, loyalty programs, and engagement tactics that align with students' learning journeys.
• CRM Strategy & Best Practices : Recommend CRM strategies and playbooks based on student behavior, campaign performance, and market trends to optimize engagement and retention.
• Performance Tracking & Optimization : Monitor key metrics (ARPU, churn rate, campaign RO, OR, CTOR, CR) to assess CRM campaign effectiveness and continuously iterate on strategies for better results.

Requirements :

• 3+ years of hands-on experience in CRM marketing, including triggered & targeted campaigns (preferably in EdTech).
• Strong analytical mindset with experience using data to drive decision-making and sales growth.
• Experience working with digital KPIs (CRM & e-commerce).
• Excellent communication & collaboration skills to work across teams.
• Ability to work independently and manage multiple projects.
• Spanish proficiency would be an advantage.

What we can offer you :

• Fast-growing, multinational EdTech company with international career opportunities.
• Remote-friendly work with a global team.
• Opportunities to make a direct impact on student success and business growth.
• Exclusive discounts on our products.
• This role is perfect for a CRM expert passionate about student engagement and retention, who thrives on data-driven marketing strategies.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Other

E-Learning Providers

Referrals increase your chances of interviewing at TripleTen by 2x

Get notified about new Customer Relationship Management Manager jobs in Madrid, Community of Madrid, Spain .

Spain Technical Sales Manager Food Ingredients Distribution

Customer Success Manager - EMEA (remote)

Madrid, Community of Madrid, Spain 2 months ago

Senior Customer Success Manager, Global Payroll | EMEA

Madrid, Community of Madrid, Spain 3 weeks ago

Madrid, Community of Madrid, Spain 2 months ago

Madrid, Community of Madrid, Spain 4 days ago

Customer Success Manager (Spanish and Italian speaker)

Customer Success Manager - Spanish and Italian speaking

Enterprise Customer Success Manager (Global Markets)

Middle Market Customer Success Manager (Global Customer Success Retention)

Madrid, Community of Madrid, Spain 3 days ago

Sevilla La Nueva, Community of Madrid, Spain 4 days ago

Customer Success Manager (French & English Speaking)

SMB Customer Success Manager (Digital & Scale Customer Success Team)

Madrid, Community of Madrid, Spain 1 week ago

Madrid, Community of Madrid, Spain 1 week ago

Sevilla La Nueva, Community of Madrid, Spain 1 week ago

Product Success Manager (Strategic Customer Success)

Strategic Account Manager Spain - Data Intelligence and Data Operations solutions

Madrid, Community of Madrid, Spain 6 hours ago

Program Manager / Customer Success Manager

Madrid, Community of Madrid, Spain 1 month ago

Scale Customer Success Manager (German Speaker)

CRM MD365 Software Engineer (H / M Freelance)

Customer service (SE) key account manager

Madrid, Community of Madrid, Spain €18,000.00-€22,000.00 7 months ago

Madrid, Community of Madrid, Spain 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr