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Una empresa multinacional de belleza busca un Ecommerce Growth Manager apasionado por el crecimiento y la optimización de la conversión. En esta emocionante posición, serás responsable de desarrollar estrategias integrales de e-commerce que alineen los objetivos de la empresa con las tendencias del mercado. Colaborarás con equipos de ventas y marketing para maximizar el valor del cliente y mejorar la experiencia del usuario. Con un enfoque en el análisis de datos y la gestión de campañas publicitarias, tendrás la oportunidad de liderar iniciativas innovadoras que impulsarán el éxito del negocio. Si tienes un historial comprobado en e-commerce y habilidades analíticas excepcionales, esta es tu oportunidad para brillar.
Ecommerce Growth Manager
Perfil buscado (Hombre/Mujer)
Develop and execute comprehensive e-commerce strategies aligned with company objectives, focusing on traffic growth, conversion rate optimization, and revenue enhancement.
Develop and implement effective pricing strategies and manage the product catalog along with the e-commerce specialist, ensuring market competitiveness and relevance.
Monitor and analyze key performance indicators (KPIs) to assess e-commerce performance and identify areas for improvement.
Design and execute a calendar-based strategy, leveraging seasonality and market trends to plan promotions, discounts, and product launches, ensuring alignment with customer demand cycles.
Collaborate with the E-commerce Specialist to ensure seamless integration of inventory and supply chain operations with online sales strategies.
Work closely with the B2B Account Managers to develop and implement strategies for upselling, cross-selling, and converting users into subscribers, thereby increasing customer lifetime value.
Ensure an excellent customer experience by monitoring and continually improving customer service standards, maintaining high Net Promoter Scores (NPS).
Coordinate with the Customer Service team to address and resolve customer issues promptly and effectively.
Oversee and coordinate external agencies managing paid acquisition channels (e.g., Google Ads, Meta), ensuring campaigns meet Return on Ad Spend (ROAS) and lead acquisition goals.
Supervise SEO activities, collaborating with specialized agencies to improve organic rankings and increase qualified traffic.
Collaborate with the Marketing Specialist to align on CRM initiatives, social media strategies, and campaign execution, ensuring cohesive and integrated communication.
Develop and implement customer retention strategies to enhance customer lifetime value and reduce churn rates.
Analyze customer data to identify trends and opportunities for personalized marketing efforts.
Lead A/B testing and Conversion Rate Optimization (CRO) initiatives in collaboration with internal teams and external partners, implementing data-driven improvements.
Stay ahead of market trends, competitor activities, and emerging technologies to identify opportunities for innovation and maintain a competitive edge.
Foster a culture of continuous learning and improvement within the e-commerce team.
Minimum Requirements:
Company: Multinational beauty company.
Career opportunities:
Google Ads, Meta, SEO.