Digital Marketing Sr Manager

Galderma; España; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading dermatology company is seeking a Digital Marketing Sr. Manager to develop and implement a digital strategy that aligns with business objectives. This role involves managing digital platforms, creating engaging content, and optimizing marketing campaigns to enhance engagement and compliance. Candidates should have significant experience in digital marketing, particularly in the pharmaceutical sector, and a passion for innovation.

Servicios

Dynamic work environment

Opportunities for professional development

Collaborative international team

Formación

• Minimum 8-12 years of experience in digital marketing, including 3-4 years in pharmaceuticals.
• Proven experience managing complex digital projects.
• Strong communication and presentation skills.

Responsabilidades

• Develop and implement a comprehensive digital strategy aligned with business objectives.
• Manage and optimize digital platforms and campaigns.
• Establish KPIs and track performance for continuous improvement.

Conocimientos

Leadership

Analytical Skills

Innovation

Technical Expertise

Project Management

Educación

Advanced degree in marketing, digital communications, business, or related field

Herramientas

Veeva CRM

Salesforce.com

Descripción del empleo

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Further supporting our growth and innovation momentum, we are establishing a new Global Capability Center in Barcelona to deploy new capabilities to effectively support its global commercial and functional teams. Located in the upscale Eixample District in the heart of Barcelona, Galderma’s Global Capability Center offers numerous possibilities for professional development such as exposure to global and cross-functional projects and access to global career opportunities.

At Galderma we’re unique and we embrace difference.

Whether it’s the unique breadth of our integrated offering that covers Aesthetics, Consumer, and Prescription products; or our commitment to recognising and rewarding people for the contribution they make - working here isn’t like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

We established a new Global Capability Center in Barcelona supporting our global commercial and functional teams. Located in the upscale Eixample District in the heart of Barcelona, Galderma’s Global Capability Center offers the possibility for professional development through exposure to global and cross-functional projects and access to global career opportunities.

Job Title: JR014189 Digital Marketing Sr. Manager

Location: Barcelona, Spain. Hybrid

Job Description

The Digital Marketing Sr. Manager involves developing and implementing a comprehensive digital strategy aligned with business and medical objectives. Part of a Team of 4 digital marketing professional, you will leverage and optimize the current digital platforms, design targeted marketing campaigns, and lead the creation of engaging, compliant digital content. Responsibilities include establishing KPIs, tracking performance, and implementing continuous improvements based on data. Additionally, and working closely with our global IT department, you will identify new technologies, supervise external partners, and optimize the digital marketing budget to maximize impact.

Key Responsibilities

• Strategic Development: Develop and implement a comprehensive digital strategy aligned with the company's business and medical objectives
• Digital Ecosystem Management: Operate and optimize the company's digital platforms (HCP and patient websites, mobile applications, educational portals, etc.) to support our markets in their engagement efforts.
• Marketing Campaigns: Design and deploy targeted digital campaigns for different audiences (HCPs, patients, caregivers) across multiple channels
• Content and Communication: Work with the franchise and brand teams to create digital content that complies with regulatory requirements while maintaining a high level of engagement
• Analysis and Optimization: Establish relevant KPIs, track the performance of digital initiatives, and implement continuous improvements based on data
• Technology Monitoring: Identify new technologies and digital trends applicable to the pharmaceutical sector
• Cross-functional collaboration: engage and coordinate without direct reporting structure, different teams across the Company, most notably the IT department, the brand teams and the market teams.
• Agency Management: Select and supervise external partners (digital agencies, developers, etc.)
• Budget: Manage and optimize your projects budget to maximize impact

Skills & Qualifications

• Experience: Minimum 8-12 years of experience in digital marketing, including at least 3-4 years in the pharmaceutical or life sciences industry
• Project Management: Proven experience in managing complex and multidisciplinary digital projects
• Leadership: Demonstrated ability to influence at all levels of the organization
• Technical Expertise: Proficiency in digital platforms (CMS, CRM, marketing automation, analytics), experience and understanding of Veeva CRM and Salesforce.com tools would be a big plus
• Regulatory Compliance: Solid knowledge of regulatory constraints in the pharmaceutical sector
• Analytical Skills: Strong ability to Analyze data to guide strategic decisions
• Innovation: Entrepreneurial spirit and ability to introduce innovative approaches within a regulated framework
• Personal Skills: Excellence in communication and presentation, Strategic thinking and long-term vision, Ability to manage multiple priorities in a dynamic environment, Rigor and attention to detail, Collaborative attitude and team spirit Adaptability and resilience in the face of change, Passion for digital innovation in healthcare
• Advanced degree in marketing, digital communications, business, or a related field

What we offer in return

Galderma offers a unique and dynamic work environment characterized by rapid growth and a blend of large and small company attributes. With an international team spread across Barcelona, the UK, Zug, and Lausanne, employees have the opportunity to collaborate globally. The role involves supporting all business units, navigating both highly regulated and less regulated areas, and contributing to continuous improvement. Employees can make a significant impact, enjoy high internal visibility, and engage in new projects, including AI in digital marketing. This position allows individuals to bring their own perspectives, drive change, and work closely with Franchise heads, ensuring their contributions are recognized and valued.

Next Steps

• If your application is successful and your profile is a match, we will invite you for a first virtual conversation with the recruiter.
• The next step is a virtual conversation with the hiring manager
• The final step is a panel conversation with the extended team

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.