Assistant Seo Content Manager (Hybrid In Madrid Or Remote Within Eu Timezone)
Location: Madrid, Community of Madrid, ES
Responsibilities:
- Develop and execute a global content and SEO strategy that aligns with italki's business objectives and brand voice.
- Create high-quality, engaging content across various channels, including blogs, websites, social media, and email campaigns.
- Conduct thorough keyword research and optimize existing content to enhance organic search performance and identify new opportunities.
- Collaborate with the broader marketing team to ensure the content aligns with global strategy and business objectives.
- Work closely with the product team to ensure new website features and product releases are optimized for SEO.
- Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, or similar platforms, providing actionable insights to drive traffic and improve rankings.
- Stay current with SEO trends, algorithm changes, and best practices to ensure italki stays ahead of the competition in search engine visibility.
- Partner with designers, developers, and marketing teams to ensure content is visually appealing, technically sound, and aligns with campaign objectives.
- Manage, mentor, and guide editorial staff (including agencies and freelancers) to meet content and SEO goals.
Requirements:
- Excellent written and spoken English skills; proficiency in additional languages is a plus.
- 5+ years of proven experience in content creation and SEO, preferably within the e-learning industry and multi-market environments.
- In-depth understanding of SEO principles, including on-page and off-page optimization, technical SEO, and link-building strategies.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, SEMetrics) and content management systems (e.g., Hubspot).
- Collaborative mindset with the ability to work effectively across cross-functional teams and local market spokespeople.
- Strong analytical skills to interpret data and convert it into actionable strategies for improvement.
- Passion for language learning and education.
- Experience working in global companies with coworkers in multiple offices in different regions.
- Prefer a strong entrepreneurial mindset.