Marketing Automations Specialist (m / f / d)

ALSO Group; Albacete; Híbrido; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

Join a leading technology provider as a Marketing Automation Specialist, where you will enhance marketing operations through automated strategies and optimize the Marketo platform. Enjoy a collaborative work environment with opportunities for professional growth and flexible working options.

Servicios

Flexible working hours

Remote work options

Opportunities for professional growth

Collaborative workplace

Formación

• Proven hands-on experience with Marketo.
• Strong technical skills in backend development for Marketo.

Responsabilidades

• Support development and execution of automated marketing strategies.
• Manage and optimize daily operations for global Marketo activities.
• Collaborate with marketing teams to lead successful campaigns.

Conocimientos

Data-driven marketing

Backend development

Communication

Collaboration

Educación

Bachelor's degree in information technology

Herramientas

Marketo

Descripción del empleo

Marketing Automations Specialist (m / f / d)

Are you ready to make a significant impact on our marketing operations and automation tool stack? We are looking for a Marketing Automation Specialist to join our international marketing team.

About ALSO – The Technology Provider

ALSO is one of the leading technology providers for the ICT industry, active in 31 European countries and many more worldwide via PaaS partners. Our ecosystem includes over 135,000 resellers, offering hardware, software, and IT services from more than 800 vendors across 1,570+ product categories. We support a circular economy by providing services from provisioning to remanufacturing. Our activities span Supply, Solutions, and Service divisions, focusing on hardware/software provisioning, customized IT solutions, and cloud/digital platforms for IoT, cybersecurity, virtualization, and AI. The Droege Group, based in Düsseldorf, Germany, is our main shareholder.

Key Responsibilities:

1. Support the development and execution of automated marketing strategies across the full funnel, including nurture and lead generation campaigns, aiming to enhance engagement and conversions.
2. Manage and optimize daily operations to support global Marketo activities, ensuring smooth automation workflows and troubleshooting issues.
3. Set up and maintain automated programs aligned with marketing objectives across teams.
4. Regularly review and optimize automations and reports, monitoring performance metrics for continuous improvement.
5. Perform data cleanups to maintain data integrity and keep records current within Marketo.
6. Handle backend development tasks related to Marketo, customizing and enhancing the platform to meet business needs.
7. Collaborate with marketing teams to lead successful campaigns and share best practices.
8. Participate in exploring and implementing new features/developments to improve Marketo usage.

Your Profile:

• Bachelor's degree in information technology or a related field.
• Proven hands-on experience with Marketo, including setup and maintenance of marketing automation programs.
• Strong technical skills in backend development for Marketo.
• Knowledge of data-driven marketing to optimize campaigns.
• Understanding of full-funnel demand generation strategies.
• Interest in technical processes and details.
• Excellent organizational, communication, and collaboration skills.
• Ability to work independently and in a team.

What We Offer:

• A key role in a collaborative, informal workplace.
• Opportunities for professional growth and development.
• A dynamic, international work environment.
• Participation in a successful, rapidly growing IT company.
• Flexible working hours and remote work options.

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