Growth and Retention Marketing Specialist

Stark Future SL; Oviedo; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Growth and Retention Marketing Specialist to enhance customer engagement and drive acquisition through data-driven strategies. This role is pivotal in optimizing the customer journey and building brand loyalty, all while working in a high-performance sales team that values ambition and results. The ideal candidate will have a strong background in CRM management and marketing automation, with a passion for delivering exceptional customer experiences. Join a forward-thinking company that is committed to sustainability and revolutionizing the motorcycle industry with cutting-edge technology.

Formación

• 3-5+ years in growth and retention marketing with proven results.
• Hands-on experience with CRM platforms and marketing automation tools.

Responsabilidades

• Develop data-driven strategies for customer acquisition and retention.
• Optimize lead generation funnels and collaborate with sales teams.

Conocimientos

Growth Marketing

Retention Marketing

CRM Management

Data-Driven Marketing

Email Marketing

Marketing Automation

A/B Testing

Customer Segmentation

Educación

Bachelor's Degree in Marketing or Related Field

Herramientas

CRM Platforms (e.g., Salesforce)

Email/SMS Marketing Tools (e.g., Braze, Iterable)

Analytics Tools

Descripción del empleo

Growth and Retention Marketing Specialist

Stark Future is revolutionizing the motorcycle industry with cutting-edge electric technology. As we expand in North America, we are committed to building a strong foundation for our sales operations, dealer support, and customer experience. We thrive on innovation, efficiency, and delivering a premium experience for both our dealers and direct customers.

The Ambition

• Inspire to sustainability by offering a game changing experience
• Limit global warming by reducing CO2 pollution
• Save lives by reducing plastic pollution
• Be a leader in Quality using sustainable materials
• Be a leader in Performance, Innovation and Technical exploration
• Design functional and timelessly beautiful products
• Be great at Sourcing, to make premium products available to more people
• Enhance user experience by persistently simplifying functionality

ABOUT THE ROLE

As a Growth & Retention Marketing Specialist, you are an integral member of our Inside Sales organization, building relationships with customers and growing the Stark Future community and brand. This role is an opportunity to be part of a high-performance sales team where effort, ambition, and results are directly rewarded. With a competitive salary, success in this role is driven by determination, resilience, and a passion for delivering exceptional customer experiences. Your primary responsibility is to drive customer acquisition, engagement, and loyalty through targeted marketing strategies and automation. You will focus on optimizing the customer journey, converting leads into loyal customers through data-driven campaigns, personalized communication, and retention initiatives. You will develop and execute marketing strategies that nurture leads, improve customer lifetime value, and support sales through both direct and dealer-based channels. Your role will center on enhancing customer engagement, optimizing conversion funnels, and driving long-term brand loyalty.

RESPONSIBILITIES & DUTIES

Growth & Acquisition Marketing

• Develop and execute data-driven strategies to acquire new customers through digital and traditional marketing channels.
• Optimize lead generation funnels, from initial engagement to conversion, leveraging A / B testing and performance analytics.
• Collaborate with the sales team to align marketing efforts with business goals and drive revenue growth.
• Identify and implement marketing automation solutions to streamline lead nurturing and sales enablement.

Retention Management

• Design and execute retention campaigns to improve customer lifetime value (CLV) and reduce churn.
• Develop personalized email, SMS, and in-app messaging strategies to engage existing customers.
• Leverage loyalty programs, referral incentives, and exclusive offers to enhance customer retention.
• Monitor and analyze customer behavior, identifying opportunities for upselling and cross selling.

CRM Integration & Optimization

• Oversee CRM profiling, ensuring seamless data synchronization between marketing, sales, and customer support systems.
• Optimize CRM workflows across the departments.
• Ensure data integrity and compliance with GDPR and other data protection regulations.
• Train internal teams on CRM best practices and usage for marketing and sales alignment.

Analytics & Performance Tracking

• Track and report on key performance indicators (KPIs) such as customer acquisition cost (CAC), retention rate, and revenue growth.
• Use data insights to refine campaign strategies and improve marketing ROI.
• Conduct cohort analysis and customer segmentation to personalize marketing efforts effectively.

Cross-Functional Collaboration

• Work closely with product, sales, and customer service teams to enhance the customer experience.
• Develop marketing strategies that align with company objectives, brand positioning, and sales targets.
• Identify emerging trends and technologies to enhance growth and retention efforts.

REQUIREMENTS & SKILLS

• You ride and understand motorcycles, making it easier to connect with customers.
• 3-5+ years of experience in growth marketing, retention marketing, CRM management, or a related role.
• Proven track record in customer acquisition, engagement, and lifecycle marketing strategies.
• Hands-on experience with CRM platforms.
• Experience in marketing automation, lead nurturing, and segmentation strategies.
• Strong background in data-driven marketing, including A / B testing, performance tracking, and analytics.
• Experience working with AI-driven marketing tools for automation, personalization, and predictive analytics.
• Deep knowledge of CRM integration, data management, and customer segmentation.
• Proficiency in email / SMS marketing tools (e.g., Braze, Iterable, Klaviyo, Mailchimp).
• Experience in automating workflows for personalized marketing campaigns.
• Work closely with departments all over the world to maximize growth marketing opportunities such as demo rides, community events, collaborations.

PERFORMANCE CRITERIA

• Innovative and up to date trends for both growth and retention marketing methods.
• Lead generation growth and conversion rate.
• Landing page and funnel performance.
• Automation initiatives and success.
• Demonstrates ability to maximize performance, hit targets, and scale earnings.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Motor Vehicle Manufacturing

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