Product Marketing Manager - FRANCE MARKET

We are seeking a Product Marketing Manager to lead end-to-end Marketing activities for selected product categories, in close collaboration with HQ Product Category Management, HQ Marketing Communication, local MarComm, and Training teams for France (based in Madrid).

ROLE DESCRIPTION

A successful candidate will be in charge of the following four functioning areas:

1. Overall Marketing Management and Product Portfolio Management
   • Preparing Annual Operating Plan for the managed product category - including key marketing activities, distribution of marketing budget.
   • Co-creation of the Annual Category Growth Plan for the managed product group in the local market, and monthly monitoring of the implementation of the Plan.
   • Product sunsetting management - recommendation of products to be retired and preparation of activities to effectively close the index.
   • Monitoring and analysis of competitor activities.
   • Conducting market research and analysis in cooperation with HQ Marketing.
   • Visits to the market (distributors and contractors) to deepen knowledge of their needs and better understand them.
2. Product Marketing for the local market
   • Commercialization of products (new and refreshed products).
   • Participating in determining price positioning for the managed category along with the correct benchmark - in cooperation with HQ Product Management.
   • Verification of recommended shelf prices - in cooperation with HQ Pricing Management.
   • Preparing proposals for solutions to execute needed price changes.
   • Overseeing margin levels - flagging risks, developing actions to improve margins (e.g.: limit Trade promotions, price increases).
   • Benchmarking products - determining the main competitors, how they communicate, and what their advantages are.
3. Marketing Communication
   • Planning and managing execution of communication campaigns at the country level - in coordination with HQ MarComm. Supervising timely implementation.
   • Organizing events and loyalty programs (planning and execution of the activities). Preparation of communication briefs for planned activities (e.g. for trade fairs).
   • Working with Sales to prepare presentations for key customers.
   • Cooperation in planning Trade promotions and Sales support.
   • Verification of content in catalogs prepared for Architects and Construction Companies.
   • Cooperation with industry associations.
4. Training
   • Collaboration in preparation of webinars and customer trainings – content adaptation, content briefs and content for local webinars, and targeting / outreach briefs.
   • Preparation of presentations for short product trainings for local Sales.
   • Training for Sales force - preparation / localization of presentations and delivery.

QUALIFICATIONS

• Digital communication oversight experience is a strong nice-to-have.
• French native.

Required

• Minimum 5 years of leadership experience in product marketing of commercial products, with a proven track record of responsibility for a product category overall success.
• Minimum 3 years of experience in working in a large, international, matrix-based organization focused on profitable growth.
• Minimum 3 years of marketing experience with products, which share similarities to Building Adhesives and Sealant in terms of technology, target professions, and/or go to market.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams and stakeholders.
• Fluency in written and spoken English and fluency in written and spoken Spanish.
• Can-do, hands-on attitude. Strong problem-solving abilities and a proactive approach to identifying and addressing challenges.
• Demonstrated focus on End User accompanied by strong proven capability to support Channel Partners.
• Ability to inspire and motivate team members towards a common goal.
• Experience working with Agile methodologies and tools such as JIRA or Trello.

Preferred

• General Marketing or Product Marketing experience in the Building Materials industry with deep understanding of technology trends and industry best practices in product marketing and product management.
• Product Management experience in a similar manufacturing industry.
• Good command of spoken and written Portuguese.

Product Marketing Manager • Madrid, Community of Madrid, Spain