Lead Marketing Analyst- Spain, Remote

Vistaprint; Cataluña; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Join a leading company as a Lead Analyst on the Omnichannel Analytics Team, where you'll shape marketing strategies through data-driven insights. You'll analyze media spend decisions and collaborate with cross-functional teams to enhance customer value. With a focus on A/B testing and statistical analysis, this role offers opportunities for growth in a remote-first environment.

Formación

• 5+ years in analytics and 1+ years in A/B experiments.
• Experience in B2C spend management using Marketing Mix Modeling.

Responsabilidades

• Analyze media spend decisions using Marketing Mix Modeling and attribution analysis.
• Collaborate with media experts and mentor other analysts.

Conocimientos

SQL

Communication

Problem-Solving

Herramientas

Looker

Power BI

Tableau

Descripción del empleo

Vista’s Engineering and Analytics organization is working to make our company one of the world’s most well-known and successful data-driven companies. The cross-functional team includes product owners, analysts, technologists, data engineers, and more – all focused on providing Vista with information and tools to deliver exceptional customer value. Data & Analytics team members are empowered to learn new skills, communicate openly, and actively solve problems.

What You Will Do :

As a Lead Analyst on Vista’s Omnichannel Analytics Team, you will play a critical role in shaping our marketing strategy through data-driven insights. Your primary focus will be analyzing media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies to evaluate both short- and long-term campaign performance. You will also have opportunities to explore other marketing areas, including site merchandising, direct marketing, and content marketing initiatives.

Who You Will Be :

• A marketing partner, collaborating closely with media experts to influence media spend planning and mentoring other analysts.
• A great teammate, able to coordinate across domains and time zones to see projects from ideation and analysis to documentation and presentation.
• An internal consultant, providing insights to help marketing partners make better decisions across the customer journey, including channel selection, budget allocation, and site analysis for user experience improvements.
• A storyteller, simplifying complex analytical concepts with data visualizations and concise narratives tailored to your audience, while communicating risks and dependencies for prioritization.
• An experimenter, designing and analyzing lift studies (e.g., A/B tests, Conversion Lift Studies) and developing measurement proposals to assess and refine marketing activities.
• A student, committed to learning new skills to enhance your recommendations, utilizing in-house resources and training opportunities like LinkedIn Learning.
• An owner, proactively identifying and addressing issues outside immediate responsibilities and raising potential challenges with solutions.

Your Qualifications :

• 5+ years in an analytics environment and 1+ years of experience designing, executing, and analyzing A/B experiments independently.
• Experience as a data planner at a large B2C company or media agency supporting spend management using Marketing Mix Modeling, attribution analysis, and lift studies.
• Advanced skills in SQL (Snowflake) and visualization tools (e.g., Looker, Power BI, Tableau).
• Strong understanding of exploratory analysis, statistical techniques, and identifying key patterns and trends.
• Excellent problem-solving skills, with the ability to deconstruct business requests into targeted analytical approaches.
• Exceptional communication and stakeholder management skills, capable of articulating points clearly and maintaining relationships with key partners.
• Strong organizational skills, attention to detail, and a proven track record of delivering projects supporting decision-making.

Nice to Have :

• Familiarity with programming languages like Python or R.
• Experience in e-commerce.
• Experience with Statsig or similar experimentation tools.

Why You'll Love Working Here :

We are an award-winning Remote-First company with an inclusive community and growing opportunities. Our Vista Behaviors exemplify the attributes that make us a high-performing team.

About Us :

Vista is the design and marketing partner to millions of small businesses worldwide. For over 20 years, we’ve been inspired by small businesses and work to deliver solutions for their evolving needs. Our brands—VistaCreate, 99designs by Vista, and VistaPrint—offer comprehensive design, digital, and print solutions to elevate small business presence in both physical and digital spaces.

Commitment to Diversity, Equity, & Inclusion :

We believe in the unique contributions of everyone and strive to foster a culture of fairness, respect, and belonging. We work together to empower each other and ignite innovation.

Equal Opportunity Employer :

Vista is committed to equal employment opportunity, considering all qualified candidates without regard to race, color, sex, national or ethnic origin, age, religion, disability, sexual orientation, gender identity, or other protected statuses.

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