Senior Eu Video Strategy & Go-To-Market, Global Video Advertising

TN Spain; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in digital advertising is seeking a seasoned contributor for the Sr. EU Video Strategy and GTM role in Madrid. This position involves developing go-to-market strategies for Amazon's video advertising solutions, collaborating with sales teams, and driving growth through strategic insights. Ideal candidates will have a strong background in strategic development and quantitative analysis, along with a Bachelor's degree.

Formación

• Experience in a professional field or military.
• Experience developing strategies that influence leadership decisions.

Responsabilidades

• Develop the vision and strategy for Amazon’s advertising offerings.
• Lead quantitative analysis of demand and market trends.
• Collaborate with cross-functional teams to execute GTM strategies.

Conocimientos

Strategic Development

Quantitative Analysis

Market Analysis

Educación

Bachelor's degree

Descripción del empleo

Job Description:

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment, and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands, and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services), and a rich array of creative, format, and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Live Sports, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services. This role is valid for Munich, Paris, Milan, or Madrid.

We seek a seasoned contributor to join the Amazon Ads team as Sr. EU Video Strategy and GTM (VSGTM). This role will report directly to the Head of EU Video Strategy and Go-To-Market and contribute to developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. They will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.

Key job responsibilities:

• Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
• Maintain a firm grasp of the video advertising market and competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Analyze and recommend trade-offs between price, volume, and yield-generating strategies
• Work directly with EU Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS), and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate EU Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, and advertiser maturity advancement
• Understand quarterly sales pacing to recommend adjustments to GTM strategies or tactics as appropriate
• Produce a prioritized set of sales strategies to influence product requirements, roadmap decisions, and trade-offs
• Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives
• Collaborate with cross-functional leads across Amazon Ads to ensure execution of GTM strategies, including tactical guidance and support
• Assist in regional training development for sales enablement

About the team:

We start with the customer and work backwards in everything we do, including advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build a unique connection with consumers, from discovery to loyalty, in a way unlike any other media platform at scale.

Basic Qualifications:

• Bachelor's degree
• Experience in a professional field or military
• Experience developing strategies that influence leadership decisions at the organizational level

Preferred Qualifications:

• Experience interpreting data and making business recommendations