BIM Architect

Life3A; Comunidad Valenciana; Presencial; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Gerente de Producto Senior para Enfermedades Raras en España. En este rol, serás responsable de coordinar proyectos, adaptar estrategias de marketing globales y preparar lanzamientos comerciales futuros. Se requiere una sólida experiencia en la industria farmacéutica, habilidades de comunicación excepcionales y una mentalidad estratégica. Este puesto ofrece la oportunidad de impactar vidas cambiando la forma en que se gestionan las enfermedades raras. Si tienes pasión por la biotecnología y un enfoque orientado al cliente, esta es tu oportunidad para unirte a un equipo comprometido con la excelencia y la inclusión.

Formación

• Mínimo 7 años en una función similar en la industria farmacéutica.
• Experiencia en el entorno comercial específico de España.

Responsabilidades

• Liderar el equipo de marca RD y preparar revisiones comerciales.
• Desarrollar y adaptar estrategias de marketing y tácticas.

Conocimientos

Pensamiento analítico

Comunicación efectiva

Negociación

Orientación al cliente

Trabajo en equipo

Gestión de stakeholders

Estrategia de marketing

Liderazgo cross-funcional

Agilidad de aprendizaje

Orientación a resultados

Educación

Grado universitario relevante

Máster en biotecnología, comercial o marketing

Descripción del empleo

Descripción del trabajo

About the role :

In this role as Senior Product Manager Rare Diseases you will be responsible for supporting, coordinating and facilitating Rare Disease (RD) projects in Spain, by adopting global / regional marketing programs and initiatives, fine-tuning them to local market and devising a local competitive marketing strategy to differentiate the brand, supported by impactful and innovative tactical programs. You will also gradually start preparing potential future RD commercial launches in Spain, supporting the RD BU Head in managing the organization and implementing tactics in alignment with Biogen’s code of conduct and the strictest ethical, compliance and legal standards.

Location : Madrid, Spain

What you’ll do :

• You will act as RD Brand Team Leader, supporting the preparation of Business Reviews in accordance with local regulation and internal procedures and in alignment with country strategy. You will be the local reference person for the brand strategy and tactics at Global and international level.
• Champion best practice sharing at the local affiliate and be the contact person for the Global and Regional initiatives.
• Cooperate and bring a local perspective to Global to develop the strategy.
• Support and coordinate country-specific projects.
• Transform the RD product(s) strategy into tactics through marketing campaigns, projects & materials, and cross-functional projects. Supervise and coordinate events at congresses and other meetings.
• Develop, maintain and improve documents, tools and promotional materials in collaboration with Medical and Sales, introducing, training and motivating key account force on new promotional materials and marketing campaigns.
• Local adaptation of regional / global promotional materials and digital materials.
• Provide marketing support to the KAM organization, feedback the needs to the rest of the organization and take an active role in sharing best practices.
• Support / coordinate KAM in improving the standard of care in centers already seeing patients, identifying networks and developing tactics to strengthen the connection between treating and referral centers.
• Coordinate regional events to improve time to diagnosis and time to treatment, as well as local commercial projects (for example mailings, e-events, sponsorships).
• Allocate and manage the budget assigned to the brand, ensuring compliance with the allocated cost budget and optimal use of resources for the products. Manage PO coordination and budget tracking.
• Analyze and monitor results on activities related to the brand. Build the competitive landscape together with the Customer & Market Insights team and collaborate with Decision Support to implement market research initiatives.
• Maintain and build relationships with KMEs in accordance with the portfolio Stakeholder Management Plan.
• Prepare for future marketing and commercial RD launches.

Who you are :

You are strategic, innovative, and demonstrate analytical thinking as well as long-term vision. You are creative, flexible, a good communicator and negotiator, customer, market, and target-oriented. You are both a motivator and a good team player, highly self-motivated, and good at seeing things through to completion, even within a matrix organization. You set high ethical standards and identify with the Biogen values and guidelines. In addition, you are able to plan and identify key priorities.

Qualifications :

• Relevant university degree; Master’s degree in biotech, commercial or marketing strongly preferred.
• A minimum of 7 years in a similar function in the pharmaceutical industry, including experience in the Spanish specific commercial environment.
• Track record of successful commercial and market access activities for biopharmaceutical products in Spain.
• Good understanding and experience of several commercial functions; marketing strategy, sales effectiveness, working with thought leaders, and innovative commercial approaches. Deep understanding and track record of commercial success and stakeholder management, and a good understanding of commercial strategies and tools needed locally.
• Experience working in a sales and / or marketing team that was part of a multifunctional team to address patient / caregiver needs, ideally in leading a cross-functional field team.
• Highly preferred experience in rare diseases in a competitive environment.
• High degree of learning agility to learn / understand administration and neuromuscular diseases.
• High level of integrity and sense of business partnership.
• Strong drive for results.
• Exceptional written and verbal communication skills.
• Precise and accurate working style.
• Strong influence / impactful negotiation skills.
• Excellent analytical skills.
• Cross-functional leadership ability and strong collaboration skills, with the ability to create stakeholder trust at different levels in the Health Care system.
• Fluent in Spanish and English.

Why Biogen?

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.