Marketing Manager Norway & Sweden - interim (f / m / x)

Otovo SRL; Comunidad Valenciana; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a dynamic greentech start-up that's revolutionizing solar energy access across Europe! As a Marketing Manager, you'll play a crucial role in promoting sustainable energy solutions in the Norwegian and Swedish markets. This interim position offers a unique opportunity to leverage your marketing expertise, collaborate with a passionate team, and drive impactful campaigns. With a focus on creativity and local market insights, you'll help shape the future of energy while contributing to a greener planet. If you're ready for a challenge and want to make a difference, this role is for you!

Servicios

Pension coverage

Health insurance coverage

Collaborative work environment

Opportunity for full-time position

Formación

• Hands-on experience in digital marketing roles, especially in competitive markets.
• Strong organizational skills and ability to manage multiple projects.

Responsabilidades

• Serve as the voice of the local customer for marketing activities.
• Collaborate with sales to drive higher conversion rates.

Conocimientos

Fluent in Norwegian

Fluent in Swedish

Proficient in English

Project management

Creative thinking

Analytical skills

Communication skills

Herramientas

HubSpot

Google Sheets

Descripción del empleo

As one of Europe's preeminent greentech start-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.

Otovo provides solar panels and other sustainable energy technologies like batteries, electrical vehicle chargers, and heat pumps to homeowners, and we use software and technology to make solar energy easy, affordable, and available everywhere.

• We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology at the core of our business, we make tailored offers to all customers via home visits as well as through our website and on the phone.
• We make solar affordable by providing a platform where installers compete on price and quality to get assignments. We also offer homeowners an opportunity to rent the solar solution for a low monthly payment, delivering electricity bill savings straight away.
• We make solar available everywhere through our presence in many European markets.

We need your help

We seek a collaborative, passionate, and versatile Marketing Manager responsible for the Norwegian and Swedish markets to join our Madrid-based European Marketing team. This role is ad interim as cover for an extended absence.

In this role, you will serve as the voice of the local customer and the focal point of planning and execution of Otovo’s local marketing activities. You will partner intensively with central marketing channel teams and with the local sales teams.

You will be a part of a dynamic, ambitious, and international/multilingual European Marketing & Partnerships team that is comprised of channel teams such as Performance Marketing, Partnerships, and Integrated Marketing (Content Studio, SEO, CRM), as well as other Marketing Managers with regional or country responsibilities.

Your responsibilities will include:

• Be the source & voice of market knowledge (competition, regulation) & local customer insights for your markets.
• Maintain a holistic view of the markets’ leads targets & leads sources mix, advise/engage with central channels on a healthy quantum & mix of leads.
• Locally execute/adapt global awareness-driving activities.
• Opportunistically ideate/pitch/execute local awareness activities or events.
• Collaborate with local Sales to drive higher conversion rates: devise and communicate impactful promos, optimise sales communications.
• With central marketing teams, co-create local marketing content relevant for the business, including customer testimonials and SEO-driving content.
• In collaboration with Partnerships, leverage our B2B relationships to drive greater awareness, more leads, and sales.
• Create newsletters and discretionary marketing emails, leveraging central templates & HubSpot expertise.
• Own local Trustpilot and Google Reviews profiles & reviewer engagement.
• Ensure that the content of the local websites is up to date, on brand, and aligned with business strategy; own all non-paid marketing landing pages, assist in conversion optimisation efforts.
• Jointly with the Scandinavia Regional Lead and central Integrated Marketing, enable local PR by cultivating and leveraging journalist & freelancer contacts.

What's in it for you?

You'll get to be a part of our pan-European scale-up journey. We learn fast and encourage bold attempts and experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here. The role may lead to a full-time position depending on performance and company needs.

Here's some more of what we offer:

• More solar panels and sustainable home technology → less global warming. You have a chance to make a meaningful contribution to the world.
• You'll work with enthusiastic colleagues from across Europe; passionate for their fields and eager to learn.
• Pension or health insurance coverage.

A doer with previous hands-on experience driving varied marketing topics at digital-first businesses.

Requirements

• Fluent in either Norwegian or Swedish language and proficient in the other, as well as in English. Culturally attuned to the Norwegian and Swedish markets, local consumers and business practices, always “in the know” on the local market happenings.
• Very well organised with superior project- and time-management skills, thriving on hands-on execution as well as coordination of multiple projects and work-streams.
• Creative thinker capable of coming up with new ideas for promoting Otovo in the market of responsibility, devising and hands-on executing tests.
• A team player, comfortable with influencing and getting things done with and through others; an open, clear and effective communicator (both orally and in writing).
• Numerate, analytical and comfortable with quantifying business impact of marketing actions, proficient with Google Sheets.
• Capable of hands-on updating of the site and blog content and proposing/taking actions for site conversion optimisation.
• Outgoing and thriving on forging and developing connections with local service providers, journalists, partners.
• Operational knowledge of HubSpot a plus.

Interested?

Submit your application here. Our team will carefully review it and if you could be a good fit, we will start an interview process that looks like this:

• First interview: with a senior member of the team.
• Follow-up interviews: with key stakeholders across Marketing and Sales. We may ask for a practical demonstration of your skills.

Help us help the world transition to renewable energy and submit your application today!