Head Of Performance Marketing (Remote)

buscojobs España; Islas Baleares; A distancia; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

A leading iGaming operator focused on the LATAM market is seeking a Head of Performance Marketing to manage a team and drive marketing strategies. This fully remote role requires extensive experience in digital performance marketing, particularly in regulated industries like online betting. The ideal candidate will have a strong analytical background and be adept at leveraging AI solutions to optimize campaigns. Fluency in Spanish and English is essential, with Portuguese as a bonus.

Formación

• 10+ years of experience in digital performance marketing, with 5+ years in online betting.
• Strong technical knowledge in tracking and data integration.
• Fluency in Spanish and English required; Portuguese is a strong advantage.

Responsabilidades

• Define and execute a data-centric paid media strategy.
• Manage and optimize the digital acquisition P&L focusing on ROI.
• Lead and mentor a high-performing performance marketing team.

Conocimientos

Digital performance marketing

Data-driven decision making

AI/ML solutions

Google Ads

Meta Ads

Affiliate marketing

Analytical skills

Herramientas

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

SA360

AppsFlyer

Descripción del empleo

A leading iGaming operator focused on the LATAM market is looking for a Head of Performance Marketing.

The role is fully remote but also calls for the individual to be responsible and mature since they will be occupying a key position within the business.

You will manage a team of 8 individuals, including Data Analysts, Paid Media & Programming specialists, SEO executives, and an affiliate team. You will work closely with the CRM team, which includes your direct reports, all based in South America. Some knowledge of Spanish would be desirable but not mandatory.

Location

Remote (Europe or LATAM)

What You’ll be Doing :

1. Define and execute a data-centric paid media strategy, optimize acquisition funnels, navigate regulatory complexities, and integrate AI-powered personalization across channels.
2. Identify new acquisition opportunities across emerging platforms.
3. Report directly to the executive team and collaborate across data, product, CRM, and technology teams.
4. Design and lead long-term performance marketing strategies across regulated and non-regulated markets for sustainable growth.
5. Manage and optimize the digital acquisition P&L focusing on ROI, LTV, and CPA.
6. Enhance the acquisition engine through advanced tracking, attribution modeling, and real-time campaign optimization using AI and machine learning.
7. Navigate regulatory and technical challenges specific to the online betting industry.
8. Integrate performance marketing efforts with CRM, Content, and Product teams to optimize the full funnel.
9. Lead, mentor, and scale a high-performing performance marketing team across regions.
10. Collaborate with Data Science and Technology teams to ensure accurate campaign measurement and attribution.
11. Identify and leverage emerging acquisition channels and trends, including TikTok, Twitch, and Kick.com.
12. Continuously evaluate, test, and implement new marketing technologies and methodologies.

What We’re Looking for in an Ideal Candidate :

1. 10+ years of experience in digital performance marketing, with at least 5 years in online betting, gaming, or similar regulated industries.
2. Deep expertise in Google Ads, Meta Ads, WhatsApp campaigns, TikTok Ads, X Ads, and advanced paid media management platforms (e.g., SA360, Meta Advantage+).
3. Experience with mobile measurement partners like Adjust or AppsFlyer, and attribution/fraud prevention systems.
4. Strong technical knowledge in tracking (GA4, GTM, Segment) and data integration.
5. Hands-on experience applying AI/ML solutions to campaign optimization and personalization.
6. Highly analytical, data-driven, results-oriented, with a good understanding of metrics such as ROAS, LTV, CAC, and cohort analysis.
7. Proven success in leading cross-functional teams and managing complex acquisition funnels at scale.
8. Proactive problem-solver with excellent decision-making skills, capable of operating under pressure in fast-paced environments.
9. Experience managing affiliate marketing programs in the online betting space.
10. Fluency in Spanish and English is required; Portuguese is a strong advantage.