Marketing Manager Norway & Sweden (Madrid-based)

Otovo; Madrid; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

Join a dynamic and ambitious marketing team at a leading greentech start-up, where you'll be instrumental in driving local marketing efforts for the Norwegian and Swedish markets. This role offers a unique opportunity to shape strategies that promote sustainable energy solutions across Europe. As part of a collaborative team, you'll engage in hands-on execution of marketing initiatives, leveraging your creativity and market insights to enhance brand visibility and customer engagement. If you're passionate about renewable energy and eager to make a meaningful impact, this position is perfect for you.

Servicios

Pension Coverage

Health Insurance

Collaborative Work Environment

Opportunities for Learning and Development

Formación

• Hands-on experience in digital marketing with a focus on execution.
• Fluent in Norwegian and Swedish, culturally attuned to local markets.

Responsabilidades

• Drive local marketing activities for Norwegian and Swedish markets.
• Collaborate with sales to optimize conversion rates and marketing content.

Conocimientos

Project Management

Digital Marketing

Fluent in Norwegian

Fluent in Swedish

English Proficiency

Analytical Skills

Creative Thinking

Communication Skills

Educación

Bachelor's Degree in Marketing or related field

Herramientas

HubSpot

Google Sheets

Descripción del empleo

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Marketing Manager Norway & Sweden (Madrid-based), Madrid

Location:

Madrid, Spain

Job Category:

Marketing & PR

EU work permit required:

Yes

Job Reference:

Job Views:

1

Posted:

31.03.2025

Expiry Date:

15.05.2025

Job Description:

About us

As one of Europe's preeminent greentech start-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.

Otovo provides solar panels and other sustainable energy technologies like batteries, electrical vehicle chargers and heat pumps to homeowners, and we use software and technology to make solar energy easy, affordable, and available everywhere.

We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology at the core of our business, we make tailored offers to all customers via home visits and well as through our website and on the phone.

We make solar affordable by providing a platform where installers compete on price and quality to get assignments. We also offer homeowners an opportunity to rent the solar solution for a low monthly payment, delivering electricity bill savings straight away.

We make solar available everywhere through our presence in many European markets.

We need your help

We seek a collaborative, passionate and versatile Marketing Manager responsible for the Norwegian and Swedish markets to join our Madrid-based European Marketing team.

In this role you will serve as the voice of the local customer and the focal point of planning and execution of Otovo’s local marketing activities. You will partner intensively with central marketing channel teams and with the local sales teams.

You will be a part of a dynamic, ambitious and international/multilingual European Marketing & Partnerships team that is comprised of channel teams such as Performance Marketing, Partnerships, and Integrated Marketing (Content Studio, SEO, CRM) as well as other Marketing Managers with regional or country responsibilities.

Your responsibilities will include:

1. Be the source & voice of market knowledge (competition, regulation) & local customer insights for your markets.
2. Maintain a holistic view of the markets’ leads targets & leads sources mix, advise/engage with central channels on a healthy quantum & mix of leads.
3. Locally execute/adapt global awareness-driving activities.
4. Opportunistically ideate/pitch/execute local awareness activities or events.
5. Collaborate with local Sales to drive higher conversion rates: devise and communicate impactful promos, optimise sales communications.
6. With central marketing teams co-create local marketing content relevant for the business, incl. customer testimonials and SEO-driving content.
7. In collaboration with Partnerships leverage our B2B relationships to drive greater awareness, more leads and sales.
8. Create newsletters and discretionary marketing emails, leveraging central templates & HubSpot expertise.
9. Own local Trustpilot and Google Reviews profiles & reviewer engagement.
10. Make sure that the content of the local websites is up to date, on brand and aligned with business strategy; own all non-Paid marketing landing pages, assist in conversion optimisation efforts.
11. Jointly with the Scandinavia Regional Lead and central Integrated Marketing, enable local PR by cultivating and leveraging journalist & freelancer contacts.

What's in it for you?

You'll get to be a part of our pan-European scale-up journey. We learn fast and encourage bold attempts and experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.

Here's some more of what we offer:

More solar panels and sustainable home technology → less global warming. You have a chance to make a meaningful contribution to the world.

You'll work with enthusiastic colleagues from across Europe; passionate for their fields and eager to learn.

Pension or health insurance coverage.

Interested?

Submit your application here. Our team will carefully review it and if you could be a good fit, we will start an interview process that looks like this:

First interview: with a senior member of the team.

Follow-up interviews: with key stakeholders across Marketing and Sales. We may ask for a practical demonstration of your skills.

Help us help the world transition to renewable energy and submit your application today!

Qualifications:

1. A doer with previous hands-on experience driving varied marketing topics at digital-first businesses.
2. Fluent in either Norwegian or Swedish language and proficient in the other, as well as in English. Culturally attuned to the Norwegian and Swedish markets, local consumers and business practices, always “in the know” on the local market happenings.
3. Very well organised with superior project- and time-management skills, thriving on hands-on execution as well coordination of multiple projects and work-streams.
4. Creative thinker capable of coming up with new ideas for promoting Otovo in the market of responsibility, devising and hands-on executing tests.
5. A team player, comfortable with influencing and getting things done with and through others; an open, clear and effective communicator (both orally and in writing).
6. Numerate, analytical and comfortable with quantifying business impact of marketing actions, proficient with Google Sheets.
7. Capable of hands-on updating of the site and blog content and proposing/taking actions for site conversion optimisation.
8. Outgoing and thriving on forging and developing connections with local service providers, journalists, partners.