GLOBAL HEAD OF CONTENT MARKETING (REMOTE)

Awin Global; Madrid; A distancia; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company is seeking a Marketing Manager fluent in German to enhance brand presence in the DACH region and oversee marketing activities in Eastern Europe and the Nordics. This role involves collaboration across teams to execute marketing strategies and manage campaigns, ensuring alignment with business goals. The company offers a flexible workweek and a supportive environment for professional growth.

Servicios

Flexible four-day workweek

Remote working allowance

Access to Awin Academy

Formación

• At least 4 years of relevant marketing experience.
• Excellent written and spoken English skills.

Responsabilidades

• Leading and managing Awin’s DACH advertising and acquisition strategy.
• Planning and executing paid advertising campaigns.
• Managing relationships with DACH PR agencies.

Conocimientos

Marketing

Copywriting

Communication

SEO

Social Media

Descripción del empleo

Marketing Manager - German speaker (f / m / d)

The Marketing Manager will be responsible for leading and managing Awin’s DACH advertising, acquisition, PR, and events strategy to drive qualified leads into the Sales function. They will also oversee marketing activities in Eastern Europe and Nordics (secondary regions). The role focuses on increasing Awin’s brand presence through channels such as communications, paid advertising, content, email, sponsorship, events, and social media.

As a key member of the Global Marketing team, this role reports to the European Marketing Lead and collaborates with stakeholders across Sales, Product, Client Services, and global Marketing to ensure alignment.

Responsibilities include:

1. Supporting regional stakeholders in planning and executing marketing initiatives aligned with business goals.
2. Collaborating with the New Business team to identify and implement new marketing opportunities, and reporting on their performance.
3. Assisting the Global Marketing team in producing and executing international campaigns.
4. Planning and executing paid advertising campaigns.
5. Managing relationships with DACH PR agencies and sourcing speaking and editorial opportunities.
6. Developing regional event strategies and supporting event execution.
7. Creating, editing, and translating content to enhance brand awareness and positioning.
8. Managing regional social media channels in coordination with the global Social Media and Community Manager.
9. Collaborating with SEO, SEA, and Paid Social teams for campaign planning and execution.
10. Partnering with Digital Marketing to monitor website engagement, traffic, and lead generation.
11. Working with the CRM team on email campaigns.

Qualifications include:

• At least 4 years of relevant marketing experience.
• Excellent written and spoken English skills.
• Proven ability to adapt global strategies to the DACH market.
• Exceptional copywriting skills and attention to detail.
• A proactive approach to developing and executing marketing strategies.

We prioritize mental health and well-being, offering a flexible four-day workweek at full pay and an annual holiday allowance. Benefits include a remote working allowance, flexible office options, access to Awin Academy for professional development, and a diverse, inclusive culture. Join us to grow your career in a supportive environment.