Creative Strategist - Remote (BG)

LDX Digital; Marbella; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative agency is seeking a Creative Strategist to drive performance marketing through data-driven advertising strategies. This role involves collaborating with diverse teams to craft compelling campaigns across platforms like Google and YouTube. You'll leverage insights to optimize creative projects, ensuring they resonate globally and meet client KPIs. Join a dynamic team where your creativity can flourish and impact the digital landscape. With remote work flexibility and a commitment to growth, this position offers an exciting opportunity to shape narratives and drive results in a fast-paced environment.

Servicios

Remote work flexibility

20 Days PTO

Exceptional learning environment

AI-first business with 200% growth

Formación

• 3+ years of experience in digital marketing or creative strategy.
• Strong analytical skills to translate data into creative decisions.
• Excellent communication and brief-writing skills.

Responsabilidades

• Conduct competitive analysis to identify market trends.
• Manage creative projects from ideation to performance review.
• Analyze creative performance to optimize campaigns.

Conocimientos

Digital Marketing

Creative Strategy

Performance Advertising

Analytical Skills

Communication Skills

Educación

Bachelor's Degree in Marketing or Related Field

Herramientas

Google Ads

YouTube Ads

Figma

Canva

Adobe Creative Suite

Clickup

Google Workspace

Descripción del empleo

As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling. Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You'll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.

Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in-house creative and design strategy.

Key Responsibilities

• Conduct competitive and landscape analysis to identify market trends and opportunities.
• Analyze creative performance to optimize campaigns.
• Write and develop creative briefs that align with campaign goals and audience insights.
• Manage creative projects from ideation to performance review, ensuring timely delivery.
• Perform market research and trend analysis to stay ahead of emerging creative trends on platforms like YouTube, Instagram, and TikTok.
• Leverage tools such as Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
• Translate cultural and platform-specific trends into innovative creative strategies to boost audience engagement and brand affinity.
• Analyze competitor campaigns using tools like Ads Transparency Center, Meta Ads Manager, and third-party benchmarks.
• Collaborate with Product and Growth teams to align messaging with market opportunities.
• Evaluate live ad campaigns to determine creative effectiveness across demographics and platforms.
• Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to analyze engagement metrics and inform creative pivots.
• Champion a test-and-learn culture by hypothesizing, testing, and iterating creative approaches based on data.
• Author clear, data-informed creative briefs including strategic context, creative direction, tone, copy guidance, visual references, and brand guardrails.
• Collaborate with internal designers, copywriters, and videographers to bring ideas to life, ensuring alignment with KPIs.
• Oversee multiple concurrent creative projects, managing workflows and timelines with tools like Clickup, Sheets, and Google Workspace.

Requirements Minimum Requirements

• 3+ years of experience in digital marketing, creative strategy, or performance advertising.
• Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
• Strong analytical skills with the ability to translate data into creative decisions.
• Understanding of media-buying and sales data.
• Excellent communication and brief-writing skills.
• Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.

Preferred Qualifications

• Experience working with global brands or in fast-paced tech environments.
• Knowledge of META Ads and TikTok Ads.
• Ability to craft storytelling across diverse cultures and markets.

Benefits Why Join Us?

At LDX Digital, we shape stories with data, creativity, and purpose. Join a team where your ideas fuel global impact, insights shape narratives, and creativity meets cutting-edge technology.

• Remote work flexibility.
• 20 Days PTO.
• AI-first business with 200% growth quarter-over-quarter.
• Exceptional learning environment.
• Leading Google + YouTube Ads agency working with innovative brands.

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