Social Media and Email Marketing Specialist Europe

Sunstar Europe SA; España; Presencial; EUR 35.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Social Media & Email Marketing Specialist to join their vibrant Marketing Team in Barcelona. In this pivotal role, you will craft and execute innovative strategies for both B2C and B2B audiences across Europe, enhancing brand visibility and driving customer engagement. Your expertise in Social Media and Email Marketing will be crucial as you collaborate with local affiliates and leverage analytics to optimize campaign performance. If you are passionate about marketing and eager to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Formación

• 5+ years experience in Social Media and Email Marketing, ideally in FMCG.
• Strong grasp of engagement strategies and KPI tracking.

Responsabilidades

• Develop and implement Social Media strategies for European markets.
• Design Email Marketing campaigns tailored to B2B and B2C audiences.

Conocimientos

Social Media Strategy

Email Marketing

Analytics Tools

Campaign Management

KPI Analysis

Creative Thinking

Educación

Bachelor’s Degree in Marketing

Herramientas

Social Media Platforms (Facebook, Instagram, TikTok, LinkedIn)

Email Marketing Software

Descripción del empleo

SUNSTAR offers products and services to customers in more than 90 countries around the world. GUM, one of its oral care brands, has a broad portfolio of solutions designed to accompany people through different life stages and oral health challenges.

To join our dynamic and fast-paced Marketing Team, to be based in our offices in Barcelona, we are currently looking for a

SOCIAL MEDIA & EMAIL MARKETING SPECIALIST

JOB'S MISSION

As a member of the Marketing Team headquartered in Switzerland, yet based in Barcelona, the selected candidate will play a key role in deploying to European markets the Social Media and Email Marketing strategy for both B2C (Consumers) and B2B (Dentists, Dental Hygienists and Pharmacists) audiences.

Working in partnership with local affiliates across the European Region, s/he will help them maximise brand visibility, contributing to measurable business goals such as customer retention and engagement.

KEY RESPONSIBILITIES

Social Media

1. Develop, in collaboration with an agency, and implement Social Media strategies tailored to the European markets, ensuring alignment with the brand's overarching objectives.
2. Deliver on-brand guidelines/recommendations for various channels, including Facebook, Instagram, TikTok, and LinkedIn.
3. Support and oversee local market initiatives and Social Media campaigns to ensure consistency (with the brand and the strategy) and effectiveness.
4. Assist markets in leveraging Social Media Listening to understand audience sentiment and trends.

B2B and B2C Email Marketing

1. Work in collaboration with an agency to design and define Email Marketing campaigns and nurturing paths tailored to both B2C (Consumers) and B2B (Dentists, Dental Hygienists and Pharmacists) audiences.
2. Deploy the Email Marketing strategy across European markets, ensuring alignment with business goals.
3. Closely support local markets in implementing the strategy by revising plans, templates, and content to meet regional needs.
4. Help maintain and segment the database, and ensure cohesive messaging across educational, promotional, and transactional emails.
5. Analyse email performance metrics, such as open rates and click-through rates, and present insights to management while implementing improvements to enhance effectiveness.

Leverage analytics tools to monitor campaign performance

1. Define and coordinate A/B test campaigns.
2. Align email/social campaigns with broader marketing objectives and as a step to enhance the customer journey.
3. Drive cross-promotion between Social Media and email platforms.

QUALIFICATIONS

1. Bachelor’s Degree in Marketing/Communications/PR/Digital Media/Media Studies.
2. At least 5 years in a similar position (ideally in the FMCG Industry), with proven experience in Social Media, including engagement best practices and tracking KPIs.
3. Expertise in Email Marketing, with a strong grasp of trends, campaign management, engagement strategies, and KPI analysis.
4. Open and approachable personality, capable of managing and fostering strong relationships across various European markets.
5. Creative mindset with a passion for discovery, innovation, and continuous learning, paired with a drive to challenge the status quo.
6. Demonstrated ability to manage and execute multiple projects simultaneously while maintaining quality and focus.
7. Technology-driven attitude.