Web Manager - Global Marketing

Mackinnon Bruce International; Valencia; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in the MedTech sector is seeking a Global Marketing Manager for Genetic Testing Solutions. This role involves driving marketing strategies, leading campaigns, and collaborating with various teams to ensure commercial success. The ideal candidate will have extensive experience in marketing, particularly within the Medical Device industry, and possess strong leadership skills.

Formación

• Minimum 10 years of work experience in regional or global marketing roles.
• Strong experience in marketing and brand management within Medical Device sector.

Responsabilidades

• Drive commercial success and global direction of genetic testing solutions.
• Develop and execute marketing strategies with a focus on digital marketing.
• Lead development of patient marketing concepts and campaigns.

Conocimientos

Communication

Leadership

Project Management

Descripción del empleo

Mackinnon Bruce International is exclusively partnered with a global Mid-Sized Global MedTech / Diagnostics company in the IVF & Fertility field.

As the Global Marketing Manager Genetic Testing Solutions, you will be responsible for driving the commercial success and global direction of the genetic testing solutions, relating to marketing programs such as launches, concepts and campaigns. You will be the overall lead for both consumer and patient initiatives collaborating closely with Product Directors and Regional Marketing teams.

You will develop and execute marketing strategies, utilising strong communication skills, digital savviness and extensive marketing experience, to deliver the right content to the right people on a global scale. Reporting into the Vice President Global Marketing and working closely with the Global Marketing team, Product Management and Regional Marketing teams, you will lead the overall design and execution of strong marketing programs that align the overall business objectives.

Develop and communicate a clear, visionary marketing strategy that aligns with organisation and Genetic testing solutions long-term business objectives.

Lead the development of value propositions and marketing plans, campaigns and selling tools on a global level.

Responsible for planning and developing an optional marketing mix with a high focus on digital marketing strategies & deliverables (web, email campaigns, webinars, content for social media).

Lead preparation and execution of marketing concepts related to new important launches to ensure commercial impact.

Work closely with upstream product management team to bring voice of customer and voice of market into the test / product vision and roadmaps.

Lead the development of best-in-class patient marketing concepts & campaigns to ensure strong communication and lead generation from this target audience.

Experienced marketer with minimum 10 years of work experience in regional or global marketing roles

Strong experience within marketing and brand management, preferably within Medical Device sector

Particularly effective communication skills in English, both verbally and in writing

Strong leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.