Tech Director

Publicis Groupe España; Zaragoza; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading company in the communications sector is looking for an Audiovisual Trading Director to spearhead media strategies and enhance brand visibility. The ideal candidate will possess strong negotiation skills and a deep understanding of the advertising landscape. This role offers a hybrid work model, competitive benefits, and opportunities for career growth through extensive training programs.

Servicios

Meal Vouchers

Health Insurance

Transportation

Unlimited Online Courses

Attractive Holiday Package

Hybrid Work Model

Formación

• Advanced English proficiency (B2 or higher).
• Previous team management experience is valued.

Responsabilidades

• Develop and implement media strategies aligned with brand objectives.
• Negotiate with TV networks and media agencies for optimal pricing.
• Analyze audience data and viewership trends.

Conocimientos

Negotiation

Performance Analysis

Educación

Bachelor’s Degree in Advertising

Bachelor’s Degree in Marketing

Bachelor’s Degree in Economics

Descripción del empleo

Publicis Groupe, the world's second largest communications group, is a solutions platform present in over 100 countries with more than 98,000 employees. Our work philosophy, The Power of One , centers on client growth through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, Digitas), media (Zenith, Starcom, Spark, Performics), and transversal knowledge areas. We integrate Creativity, Technology, and Data to connect brands and consumers effectively.

Position : Audiovisual Trading Director

We are seeking an experienced, strategic Audiovisual Trading Director to lead our audiovisual advertising trading initiatives. The role involves developing and executing media strategies to enhance brand visibility, audience engagement, and revenue growth. Key skills include a deep understanding of the advertising landscape, negotiation capabilities, and performance analysis for optimization.

• Develop and implement media strategies aligned with brand and marketing objectives, focusing on audience reach, frequency, and engagement.
• Negotiate with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and value-added opportunities.
• Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics.
• Collaborate with creative teams to develop impactful TV ad content that resonates with target audiences.
• Monitor and evaluate TV ad performance using metrics such as GRPs, TRPs, reach, frequency, and CPA.
• Manage budgets, allocations, and forecasts to ensure resource efficiency and alignment with marketing goals.
• Stay updated on industry trends, regulatory changes, and emerging technologies, adapting strategies accordingly.
• Build and maintain strong relationships with TV networks, media agencies, and key stakeholders.

Qualifications

• Bachelor’s Degree in Advertising, Marketing, Economics, or related fields.
• Advanced English proficiency (B2 or higher).
• Previous team management experience is valued.

Benefits and Opportunities

• Flexible compensation including meal vouchers, health insurance, transportation, and more.
• Career growth through local and global training programs, covering technical and soft skills.
• Access to unlimited online courses via LinkedIn Learning and Udemy through Marcel.
• Attractive holiday package, including days off for birthdays and Advertising Day, plus additional leave.
• Hybrid work model with up to two days remote, intensive summer hours, and full remote options during Easter, Christmas, and three summer weeks.
• Commitment to equality and non-discrimination in hiring practices.

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