Revenue Operations & Sales Systems Lead

Woolf; Madrid; A distancia; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Woolf is seeking a Revenue Operations & Sales Systems Lead to enhance their go-to-market strategies. This role involves managing the tech stack for sales and marketing, ensuring data accuracy, and providing insights to drive growth. Ideal candidates will have extensive experience in revenue operations and expertise in key tools like Salesforce and HubSpot.

Servicios

Competitive Compensation

Health Insurance

401k

Flexible PTO

Fully Remote Work Environment

Formación

• 7+ years in Revenue Operations or Sales Operations.
• Expertise in Salesforce and HubSpot required.
• Strong analytical skills and experience with KPIs.

Responsabilidades

• Audit and streamline the GTM tech stack.
• Build and maintain dashboards for KPIs.
• Ensure CRM data accuracy and structure.

Conocimientos

Salesforce

HubSpot

Analytical Skills

Data Visualization

Lead Enrichment

Herramientas

Google Analytics

Looker

Tableau

Google Data Studio

Descripción del empleo

Woolf is redefining higher education by increasing access to world-class, globally recognized, and transferable degrees. We enable institutions, educators, and entrepreneurs to launch accredited degree programs at speed and scale, ensuring that high-quality education is more accessible than ever.

About Woolf

Woolf is redefining higher education by increasing access to world-class, globally recognized, and transferable degrees. We enable institutions, educators, and entrepreneurs to launch accredited degree programs at speed and scale, ensuring that high-quality education is more accessible than ever.

As a category-defining company, Woolf is accelerating innovation in higher education, creating new opportunities for learning without borders. Backed by leading Silicon Valley investors, we are a globally distributed, remote-first team building the future of education. Learn more at Woolf University.

Role Overview

We're looking for a data-driven, systems-savvy operator to join Woolf as our Revenue Operations & Sales Systems Lead . In this role, you'll own the tech stack that powers our go-to-market motion across Marketing, Sales, and New Business teams. You'll audit, streamline, and integrate the tools we use, and surface the insights that help us grow smarter and faster.

You'll be equal parts systems architect, dashboard builder, and analytics partner—helping the team understand what's working, what's not, and what to do next.

This role also includes hands-on support with lead operations, CRM hygiene, and sales enablement—ensuring structured data, smooth handoffs, and optimized outreach processes.

Location : Remote

Employment Type : Full-time or Contract

Key Responsibilities :

Systems & Tooling

• Audit the full GTM tech stack—including Salesforce, HubSpot, Google Analytics, Clay, and more—to assess cost-effectiveness and eliminate redundancies
• Propose and implement tooling improvements that simplify workflows and drive scalability
• Set up and maintain integrations between marketing, sales, and analytics systems (e.g., Salesforce HubSpot Analytics tools)
• Serve as the go-to expert for all questions related to tooling, tracking, and performance infrastructure
• Lead onboarding and internal training for new tools and systems to ensure consistent usage and adoption

Data & Reporting

• Build and maintain dashboards to monitor KPIs across Woolf's Marketing, Sales, and New Business teams
• Track and report on performance metrics such as CAC, CPL, SQLs, conversion rates, and sales velocity
• Surface insights to help GTM teams make smarter, faster decisions
• Support attribution modeling and campaign-level performance tracking

Lead Operations & CRM

• Ensure CRM data (Salesforce / HubSpot) is clean, accurate, and structured for optimal usability
• Merge, deduplicate, and categorize inbound and outbound leads with clear status tracking
• Identify and verify target accounts and decision-makers aligned with ICP criteria
• Conduct lead research using LinkedIn Sales Navigator, Clay, company websites, and industry directories
• Enrich and validate contact data using tools like NeverBounce and BriteVerify
• Maintain organized, up-to-date records of lead research and enrichment efforts
• Partner with Marketing and Sales to improve funnel visibility, lead handoff, and pipeline performance
• Draft, test, and optimize outbound messaging and email sequences to increase engagement
• Ensure all sales activities (emails, calls, meetings) are logged and reportable
• Collaborate cross-functionally to develop scalable processes that support revenue growth

Requirements

Qualifications :

• 7+ years of experience in Revenue Operations, Sales Operations, or GTM systems roles
• Strong expertise in Salesforce, HubSpot, and lead enrichment tools (e.g., Clay, NeverBounce, LinkedIn Sales Navigator)
• Deep understanding of marketing and sales KPIs and performance tracking
• Proven ability to build dashboards in Looker, Tableau, HubSpot Reports, or Google Data Studio
• Experience managing and integrating tech stacks for revenue teams (ideally in B2B or EdTech)
• Strong analytical skills, attention to detail, and systems-thinking mindset
• Clear communicator with a track record of building scalable processes
• Bonus : experience with lead attribution models and cost optimization

Why Woolf?

• Competitive Compensation
• Benefits : US employee benefits include health insurance, 401k, and flexible PTO
• Work-Life Balance : Enjoy the flexibility of a fully remote work environment and working hours

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