Marketing Associate Director

AbbVie Inc; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in aesthetics is seeking an experienced Marketing Lead to develop and execute marketing strategies in Spain. This role involves driving brand success across a portfolio of products, leading a team of Brand Managers, and enhancing digital marketing capabilities. The ideal candidate will possess strong leadership and communication skills, with a background in healthcare marketing.

Formación

• Experience in healthcare marketing, preferably in Dermatology or Skin Care.
• Sales or sales management experience.
• Product launch experience at national or international levels.

Responsabilidades

• Lead the creation of strategic plans for all brands.
• Manage the promotional budget to ensure activities align with brand plans.
• Lead, manage, and develop the marketing team.

Conocimientos

Leadership

Communication

Project Management

Digital Marketing

Descripción del empleo

Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to provide innovation, education, exceptional service, and a personal touch to our customers. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

Allergan Aesthetics, a rapidly growing franchise within AbbVie, seeks an experienced Marketing Lead to develop and execute marketing strategies in Spain. This role focuses on driving success across our portfolio, including botulinum toxin, facial fillers, and medical devices for fat reduction. The portfolio spans prescription medicines, medical devices, and capital equipment, requiring the Marketing Lead to operate across these technologies, supporting brand and customer needs while adhering to relevant codes of conduct.

As Associate Director of Marketing, you will lead 8 Brand Managers and work with cross-functional teams to drive strategy, operational excellence, and brand success. This senior position within the country’s commercial organization will also involve participation in the country Aesthetic Leadership team.

The AD Marketing will collaborate with International Marketing and Commercial Operations (IMCO) to ensure alignment. The role will also focus on enhancing Allergan Aesthetics’ digital and consumer marketing capabilities to stay at the forefront of industry developments.

Key Responsibilities:

1. Financials

• Contribute to setting annual sales targets and forecasts for existing and new products.
• Use market data to evaluate brand performance and implement strategic actions.
• Manage the promotional budget to ensure activities align with brand plans and deliver results.

2. Brand Strategy Development and Tactical Execution

• Lead the creation of strategic plans for all brands.
• Develop annual cross-functional and operational brand plans, aligning multichannel strategies with strategic objectives.
• Create and deploy campaign assets, including digital sales aids, briefing documents, and training guides.
• Implement digital marketing programs compliant with GDPR and HCP regulations to enhance brand visibility.
• Develop consumer campaigns for relevant portfolio segments.
• Manage creative and medical communication agencies.
• Plan and execute launches of new products and categories.
• Ensure effective communication of strategies across the organization, empowering sales teams.

3. Team Leadership and Development

• Lead, manage, and develop the marketing team to maximize impact and professional growth.
• Work with team members to establish development plans and foster a team culture aligned with Allergan values.

The ideal candidate will have strong leadership, communication skills, and healthcare marketing experience. This role offers an opportunity to lead prominent brands and influence the strategic direction of the Allergan Aesthetic Franchise. Join us to make a significant impact on our growth and success.

Qualifications

• Experience in healthcare marketing, preferably in Dermatology or Skin Care. Candidates with experience in regulated environments in consumer healthcare or FMCG are also considered.
• Sales or sales management experience, or demonstrated understanding of customer needs and insights applied in marketing.
• Product launch experience at national or international levels.
• Experience managing external agencies (creative/medical communications).
• Digital and consumer marketing experience preferred.
• Excellent communication skills (verbal, written, presentations).
• Strong leadership and influencing abilities.
• Exceptional planning and project management skills.
• Flexible and adaptable approach.

Additional Information

AbbVie is an equal opportunity employer committed to integrity, innovation, and community service. For more, visit here.

US & Puerto Rico applicants seeking accommodations can learn more at this link.