Manager of Social Media Communications – EMEA

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact; every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard, and feels like they belong.

Join Team Amex and let's lead the way together.

The Corporate Affairs & Communications (CA&C) department serves as the voice of and for American Express, with responsibility for Public Affairs & Media Relations, Colleague Communications, Corporate Social Responsibility, and Social Media. Within CA&C, the Corporate Communications team handles communications for American Express business strategy and financial performance, brand and reputation, digital innovation, social media communications and the company’s external corporate content strategy.

The Manager of Social Media for American Express, EMEA (Europe, Middle East, Africa) will play a pivotal role in telling our company’s story and safeguarding its reputation across one of our most important and growing regions. This role on the Corporate Communications team reports to the Vice President Content and offers an exciting opportunity to drive innovation and promote best practices in how American Express communicates its key priorities and initiatives to its customers, colleagues, and communities across our ecosystem of external social channels.

The person in this role will be responsible for advising a network of agencies, colleagues and creators responsible for the oversight of our organic, external social media channels across EMEA. They will work with communication and social media colleagues across the enterprise, cross-functional stakeholders, and external platform partners to provide governance, counsel, and best practice sharing as it pertains to reputation management, influencer relations, content creation, community management, and measurement. They will request and review content calendars and overall programs, monitor performance efficacy and effectiveness, advise on creative execution, mitigate potential risks and crises, maintain a cadence of systemic meetings, and contribute to enterprise-wide reporting.

How you will make an impact in this role?

• Spearhead the oversight, governance and strategic direction of the external, organic social media ecosystem across EMEA.
• Provide counsel around core programming for our social media channels, related measurement and analytics in EMEA to connect outcomes to business results.
• Work collaboratively with teams in brand, corporate affairs, product, marketing, loyalty, and acquisition to ensure the broader EMEA content is integrated within the overall global strategy and narrative.
• Maintain an overall editorial calendar for the region and have a cadence of systemic meetings with the constituents under purview to ensure adherence to our ways of working and best practices.
• Partner with platforms to bring forward new opportunities and capabilities to position Amex as a leader in social media.
• Cascade updates and contribute to enterprise-wide reports as necessary.

Minimum Qualifications :

• 7-10 years experience working in social media governance and community management roles.
• Issues management and mitigation experience a must.
• Keen understanding of the issues affecting global multi-national companies and how those play out across social media.
• Proven experience executing cross market initiatives and programs across social media.
• Excellent written and verbal communication skills.
• Fluency in English and additional foreign language proficiency preferred (Spanish, French, Italian, German or Arabic, a plus).
• Basic understanding of social content creation including use of Photoshop, Lightroom, Illustrator or other photo and video editing tools.
• Familiarity and use of Sprinklr, Brandwatch, Khoros or other publishing and reporting tools.
• Experience engaging influencers and creators as part of a social content development mix.
• Strong organizational skills, ability to work in a fast-paced, highly matrixed environment and knack for balancing multiple projects and priorities.
• Ability to deftly navigate cross border and inter-country relationships and stakeholders to achieve success.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Support for financial well-being and retirement.
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
• Generous paid parental leave policies (depending on your location).
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
• Free and confidential counseling support through our Healthy Minds program.
• Career development and training opportunities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.