Social Media Marketing Specialist

buscojobs España; Madrid; Presencial; EUR 25.000 - 45.000; Jornada completa

Descripción de la vacante

Una empresa innovadora en el sector de la visualización de datos busca un especialista en marketing en redes sociales. En este emocionante rol, serás responsable de desarrollar e implementar una estrategia integral de marketing orgánico en redes sociales, generando contenido atractivo y construyendo una comunidad activa. Trabajarás en un entorno internacional y amigable, colaborando con equipos de diversas áreas para optimizar la presencia en línea de la empresa. Si tienes pasión por las redes sociales y deseas impactar en el crecimiento de una marca emergente, esta es la oportunidad perfecta para ti.

Servicios

Licencia anual y por enfermedad pagada

Compensación de nuevo equipo y software

Patrocinio de formación

Gran equipo internacional y ambiente amigable

Formación

• Más de 2 años de experiencia en gestión de redes sociales o un campo relacionado.
• Dominio de plataformas sociales como Facebook, Instagram y LinkedIn.

Responsabilidades

• Desarrollar una estrategia de marketing en redes sociales orgánica de 360 grados.
• Crear y gestionar contenido atractivo que fomente la conexión con los traders.

Conocimientos

Gestión de redes sociales

Comunicación efectiva

Creatividad

Análisis de métricas sociales

Educación

Licenciatura en Marketing o Comunicación

Herramientas

Canva

Adobe Creative Suite

Figma

Hootsuite

Sprout Social

Metricool

Descripción del empleo

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.

We are seeking a social media marketing specialist with at least 2 years of experience in a similar role identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties. This includes:

1. Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
2. Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community.
3. Crafting compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement.
4. Optimizing company pages within each platform to increase the visibility of the company's social content.
5. Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments for clarification, and providing them with a value-added experience.
6. Creating and managing editorial calendars and syndication schedules.
7. Continuously improving our social media presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices. Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.
8. Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.

Requirements:

1. Experience: 2+ years of experience in social media management or a related field.
2. Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
3. Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
4. Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
5. Strong communication skills with an eye for detail and creativity.
6. Plus: Experience in [specific industry, e.g., tech, finance, e-commerce] or a background in content creation for a digital-first brand is a bonus.

What we offer:

1. Paid annual & sick leave.
2. Compensation of new equipment and software.
3. Sponsorship of training.
4. A great international team and friendly environment.