Senior Marketing CRM Analyst with SQL (all genders)

zooplus AG; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in the eCommerce pet sector is seeking a Senior Marketing CRM Analyst to drive data-driven decision-making in marketing. This role involves strategic ownership of CRM data, analytics leadership, and cross-functional collaboration to enhance campaign performance. Ideal candidates will have strong SQL skills and a background in data analytics, with opportunities for hybrid work arrangements.

Formación

• 3+ years' experience in CRM or marketing analytics.
• Strong expertise in SQL and marketing KPIs.
• Fluent in English; additional European languages are a plus.

Responsabilidades

• Lead the design and maintenance of CRM data frameworks.
• Develop and manage core dashboards and reporting structures.
• Apply advanced analytics techniques to identify trends in email marketing.

Conocimientos

CRM analytics

SQL

Data analysis

Communication

Presentation skills

Educación

Bachelor's/Master’s in Business, Data Science, Statistics, Information Systems

Herramientas

Tableau

Power BI

CRM platforms (preferably Braze)

Adobe Analytics

Google Analytics

Excel

Python

Descripción del empleo

Senior Marketing CRM Analyst with SQL (all genders)

• Full-time

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

As our Senior Marketing CRM Analyst, you'll be the strategic owner of CRM data, reporting, and insight generation. You’ll play a crucial role in driving smarter decision-making across the marketing department, ensuring our campaign efforts are tracked and supported by meaningful data and insights.

You'll lead CRM data governance, champion insight-driven marketing, and mentor teams across the business on data literacy, digital analytics, and performance reporting.

Responsibilities:

1. Strategic CRM analytics Ownership: Lead the design and maintenance of CRM data frameworks, including campaign tracking and testing.
2. Analytics & Dashboarding Leadership: Develop and manage core dashboards and reporting structures to monitor CRM performance, campaign engagement, and repurchase behavior.
3. Insight Generation: Apply advanced analytics techniques to identify trends in email marketing activities and make recommendations to improve acquisition, re-engagement, and conversion.
4. Cross-functional Collaboration: Partner with local and central teams to provide analytical support for business cases and marketing performance evaluation.
5. Tracking & Audience Architecture: Oversee tracking initiatives, customer lifecycle management, and segmentation efforts.
6. Training & Knowledge Sharing: Lead internal workshops and training sessions on CRM compliance, reporting tools, and analytics best practices.

Minimum Requirements:

• 3+ years' experience in CRM or marketing analytics
• Experience in A/B test design and measurement
• Bachelor's/Master’s in Business, Data Science, Statistics, Information Systems, or similar
• Strong expertise in SQL, relational databases, and marketing KPIs
• Hands-on experience with Tableau, Power BI, or similar BI tools
• Experience with CRM platforms (preferably Braze), web analytics tools (Adobe Analytics or Google Analytics); knowledge of CDP platforms (e.g., Tealium) is a plus
• Proficiency in Excel; Python knowledge is a plus
• Strong communication and presentation skills
• Fluent in English; additional European languages are a plus

Additional Information:

With more than 1,000 passionate professionals across 6 European offices, we believe our success stems from collaboration and leveraging our international strengths. We offer a hybrid work setup: 60% in-office, 40% remote.

zooplus is committed to equal opportunity and values diversity and inclusion.