Insights Specialist

Publicis Groupe España; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in the communications sector is seeking an Insights Specialist to analyze market data and provide insights for clients. The role involves managing media tools, conducting audience analysis, and preparing presentations. Join a dynamic team that values creativity, technology, and data to drive client growth.

Servicios

Flexible benefits

Health insurance

Meal vouchers

Growth opportunities

Access to online courses

Formación

• 2+ years of experience in similar roles, preferably as an analyst.
• Advanced proficiency in Office Suite.

Responsabilidades

• Manage media tools, market sources, and ad hoc studies.
• Prepare client presentations and reports.
• Support media strategies and participate in client meetings.

Conocimientos

Negotiation

Audience analysis

Educación

Degree in Marketing

Degree in Advertising

Degree in Economics

Degree in Mathematics

Degree in Sociology

Herramientas

Instar Analytics

Infotrack

Galileo

ComScore

InfoIO

Descripción del empleo

Join to apply for the Insights Specialist role at Publicis Groupe España

Publicis Groupe, the world's second largest communications group, is a solutions platform present in over 100 countries with more than 98,000 employees. Its work philosophy, The Power of One , centers on client growth through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, Digitas), media (Zenith, Starcom, Spark, Performics), and transversal knowledge areas.

Publicis Groupe integrates Creativity, Technology, and Data to offer a value proposition that effectively connects brands with consumers.

The role focuses on managing media tools, market sources, and ad hoc studies to extract relevant insights and data for clients.

• Market and category analysis.
• Tracking advertising expenditure.
• Audience analysis.
• Preparing client presentations and reports.
• Collaborating on ad hoc research (qualitative and quantitative) such as tracking, consumer insights, and studies using internal tools (e.g., Touchpoints) or secondary research.
• Supporting media strategies, pitches, new business, and cross-department projects.
• Participating in client meetings and presenting findings.
• Leading collaborative working models.
• Degree in Marketing, Advertising, Economics, Mathematics, Sociology, or similar, or +2 years of professional experience in similar roles (preferably as an analyst or in a media agency).
• Negotiation skills and ability to reach agreements across departments or clients.
• Advanced proficiency in Office Suite (PowerPoint, Excel, Word, Outlook).
• Experience with tools like Instar Analytics (Kantar Media), Infotrack (IOPE), Galileo (EGM, AIMC Marcas), ComScore, InfoIO / Mosaico (InfoAdex).

Why join us? Benefits include :

• Flexible benefits (Coverflex) : meal vouchers, health insurance, transport, and more.
• Growth opportunities through client experience and training programs.
• Access to online courses via LinkedIn Learning and Udemy through

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