B2C Sales Director TotalEnergies

TOTAL Deutschland GmbH; Las Palmas de Gran Canaria; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is seeking an experienced Commercial Manager to lead B2C sales strategies in a fast-paced, competitive environment. This dynamic role involves overseeing a vast customer portfolio, implementing innovative sales campaigns, and collaborating with various stakeholders to drive business growth. The ideal candidate will possess strong leadership skills and a deep understanding of market trends, ensuring the company maintains its competitive edge. If you are ready to take on a pivotal role in a thriving organization, this opportunity is perfect for you.

Formación

• Minimum 10 years of experience in Commercial Management and team management.
• High level of English (B2) required; knowledge of French is an advantage.

Responsabilidades

• Define and implement the sales strategy for the B2C segment.
• Manage the customer portfolio and design sales campaigns.
• Conduct market studies to support business development.

Conocimientos

People Management and Leadership

Data analysis

Business Analysis

Customer Experience Management

Product Management

Negotiation

Energy Legislation

Strategic Planning

Multichannel Strategy

Market trends analysis

Educación

University higher education

Master's Degree or Postgraduate studies

Descripción del empleo

Academic Training and / or Years of Experience

• University higher education
• High level of English (spoken and written), at least B2
• Experience in Commercial Management (minimum 10 years)
• Experience in team management (minimum 10 years)
• Knowledge of French is an advantage
• Master's Degree or Postgraduate studies (business administration, commercial, marketing, etc.) are an advantage

Behavioural and Technical Skills :

• People Management and Leadership
• Data analysis
• Business Analysis
• Customer Experience Management
• Product Management
• Negotiation
• Energy Legislation
• Strategic Planning
• Multichannel Strategy
• Market trends analysis
• Define the sales strategy in the B2C segment
• Analyze internal (products, technologies, capacities, resources, services) and external (environment, sector, market, competition) situations
• Define segmentation, bid positioning, and differentiation strategies
• Contribute to the definition of the B2C commercial Business Plan (new contracts, churn, margins, purchase price, channel mix) for approval by the B2C P&L Director
• Implement the sales and commercial strategy of the B2C segment
• Manage maintenance and control of the customer portfolio and its margin
• Design sales campaigns and set their targets
• Collaborate with the Pricing & Analytics Manager on product characteristics, pricing/margin, and promotions, and oversee the launch of new products in B2C
• Prioritize the development of new B2C products
• Set final pricing for customers
• Oversee the development of commercial actions using market knowledge regarding customers, competitors, and products, aligned with Total Group Spain's strategic plan
• Conduct market studies to support business development
• Define the Customer Journey in the sales process
• Identify and develop partnership opportunities across sectors (retail, telecommunications, energy, etc.)
• Manage sales strategies across inbound (CAC and Commercial Offices) and outbound channels (digital, in-person, telemarketing, leads, etc.)
• Select suppliers for external channels, if applicable
• Set targets and ensure strategy development, budget approval, and policy compliance
• Establish relevant criteria and control parameters
• Forecast expenditure, investment, and income, if applicable
• Analyze opportunities and threats
• Coordinate with other units to harness synergies
• Represent and defend TotalEnergies' interests in Spain

TotalEnergies (PGE Spain) serves 2.6 million B2C customer contracts, 30,000 B2B customer contracts, operates a power plant with two gas combined cycle units, and ranks as the 4th gas and power supplier in Spain.

The role operates within a high-volume, low-margin environment, where key responsibilities are critical to profitability. It is a fast-moving, highly competitive market with complex products and services that meet market demand. The environment involves sophisticated contractual positions and volatile markets that require controlled risk-taking within established parameters.

External Relations : Sales channels, partners, external suppliers (consultants, service companies), sector companies (retailers), and companies from other sectors (retail, banking, telecommunications).