Marketing Intelligence Analyst (F/M/D)

MYTHERESA; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in the e-commerce sector is seeking a Marketing Intelligence Analyst to join their Barcelona office. The role involves analyzing customer behavior, optimizing marketing campaigns, and collaborating with data engineering teams. Ideal candidates will have a solid background in data analysis, marketing attribution, and experience with tools like SQL and Python. The position offers flexible working arrangements and numerous employee benefits, including health insurance and professional development opportunities.

Servicios

Up to 32 days of holiday

Mobile office options

Language & e-learning courses

Staff discount of up to 30%

Flexible remuneration benefits

Discounted gym memberships

Private health insurance

Access to LinkedIn Learning

Mental health support

Employee Share Purchase Plan

Formación

• Minimum of 4 years work experience in a Marketing analytical role.
• Proven expertise in handling large datasets and deriving insights.

Responsabilidades

• Analyze customer journey behavior and generate findings for marketing campaigns.
• Design and maintain dashboards and reports to visualize key metrics.

Conocimientos

SQL

Python

R

Data Analysis

Attribution Modeling

Educación

University degree in (business) informatics

Economics/business administration

Herramientas

Tableau

GA4

Descripción del empleo

To support our team we are searching for a Marketing Intelligence Analyst (f/m/d) to be based in our Barcelona office.

WHAT YOU WILL DO

• Analyze customer journey behavior and generate findings into online marketing campaigns
• Design, build and maintain dashboards and reports to visualize key metrics and insights
• Development and implementation of marketing attribution / allocation models across all media channels such as SEA, SEO, Affiliate, Email, Performance Display
• Partner with the data engineering team to improve data pipelines and ensure seamless integration of new data sources
• Ensure accuracy, consistency, and reliability of data
• Continuous optimization, monitoring, and quality checkups of already existing processes & daily business

WHO YOU ARE

• University degree in (business) informatics, mathematics, data science, economics/business administration, or another relevant field
• Minimum of 4 years work experience within a Marketing analytical role, ideally within an e-commerce environment
• Proven expertise in handling large datasets, attribution modeling, and deriving business-critical insights
• Advanced proficiency in SQL, Python and R; comfortable with ETL workflows
• Experience with Tableau and GA4 is a plus
• Strategic thinker with strong business acumen and the ability to connect data to broader commercial objectives
• Initial experience with performance marketing channels, ad-tech and web-tracking
• Result driven and high standards in quality and precision
• You are a passionate, committed team player with a high degree of personal initiative

WHAT WE OFFER

• Up to 32 days of holiday, depending on the length of service, starting with 28 days (excluding public holidays and weekends)
• Mobile office with up to 40% of your total contracted hours (job and position permitting)
• 10 days/year of mobile office abroad in EU-countries (job and position permitting)
• Language & e-learning courses
• Staff discount of up to 30%
• Flexible remuneration benefits (ticket restaurant, ticket transport and ticket child care (guardería))
• Discounted membership for selected sports platforms & gyms
• Private health insurance
• Access to LinkedIn Learning
• Individual support on mental health & well-being
• Social Day
• Employee Share Purchase Plan